Ms Gierhart becomes Neiman Marcus SVP, CMO

07 Jul '09

2 min read

The Neiman Marcus Group Inc announced that Wanda Gierhart has been appointed Senior Vice President (SVP), Chief Marketing Officer (CMO). Ms. Gierhart will report to Karen Katz, President, Chief Executive Officer of Neiman Marcus Stores and Executive Vice President of The Neiman Marcus Group and will be responsible for marketing, market research, advertising, sales promotion, and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman. Her appointment will be effective August 10, 2009.

"It is Wanda's extensive experience in the retail industry in both marketing and leadership roles that makes her a perfect match for our needs," said Karen Katz. "In addition to exploring new opportunities, we look forward to her contributions in further developing our brands and reinforcing our commitment to presenting our customers with exquisite merchandise and outstanding service."

Prior to this appointment, Ms. Gierhart served as President, Chief Executive Officer of TravelSmith, a travel apparel and accessory retailer. Prior to TravelSmith, she served as Executive Vice President, Chief Marketing and Merchandising Officer of Design Within Reach, and spent eight years with Limited Stores where she advanced to Executive Vice President, Chief Marketing Officer.

Ms. Gierhart began her career in the executive training program at Electronic Data Systems (EDS) and subsequently spent six years in various marketing and management positions at Neiman Marcus Direct. She is a graduate of the University of Nebraska, where she earned a B.S.B.A. degree with a major in Finance.

Neiman Marcus Group Inc

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