Home / Knowledge / News / Fashion / Armaan Swiss Diamond Watches Celebrity Party at Raju Rasiah
Armaan Swiss Diamond Watches Celebrity Party at Raju Rasiah
Jul '09
The link between jewelry, fashion and celebrities was in evidence at Armaan's recent red carpet event. Legendary Rodeo Drive in Beverly Hills was the location of the Swiss diamond watch company's new collection launch. Celebrity guests turned out to party at luxury jeweler Raju Rasiah.

A bevy of stars were spotted checking out the Armaan Swiss Diamond Watches line. "Heroes'" Jimmy Jean Louis viewed the new Armaan Chronograph, while Alexandra Leighton ("Swingtown"), clad in a sexy purple cocktail gown, viewed the line's inaugural collections -- Armaan Eterno and Armaan Spectrum. Hot from his film deal at Sundance, actor-producer Michael Jai White toyed with Armaan's diamond studded, kaleidoscope façade watch, while smiling and posing for photographers.

Guests enjoyed hors d'oeuvres created by the 'secret kitchen' from celebrity-fave Crustacean restaurant. Sparking alongside Armaan's diamond watches was the Armaan Diamond Swiss-Tini created with Xellent Swiss Vodka and Hpnotiq liquor.

Armaan falls under the 'luxury' watch brand label. "Armaan timepieces, like any true luxury item, hold their value," said Nas Ekangaki, Executive Sales Director, Armaan Swiss Diamond Watches. "Armaan is insistent about quality, and that is today's meaning of luxury. Our buyer is the discriminating man or woman seeking style, substance and uniqueness," added Ekangaki.

Based in Lugano, Switzerland, Armaan was founded in 2006 by Nirav Bhansali. No more than 5,000 timepieces are produced within a calendar year. Collections include Spectrum, Eterno, Chronograph and Skeleton Movement. Watches are available in a variety of colors, in white, yellow and rose gold, adorned with the finest diamonds ranging from .42 carats to 6.1 carats.

Celebrity support for the brand includes Paula Abdul, Shaquille O'Neal, Dwyane Wade, Tisha Campbell and Dwight Howard, as well as cast members from AMC's Emmy Award-winning "Mad Men."

Armaan Swiss Diamond Watches

Must ReadView All

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

India’s CAIT demands early introduction of e-com policy

Apparel/Garments | On 20th Sep 2018

India’s CAIT demands early introduction of e-com policy

The Confederation of All India Traders (CAIT) recently urged commerce ...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Headhonchos, Indian fashion industry

Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search