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Swarovski CRYSTALLIZED: new concept store dazzles New York
09 Jul '09
4 min read
Unlimited – the All-Access Artistic Members Club
Under the slogan “Be Unlimited”, customers are invited to join an all-access artistic club, designed to bring together like-minded creative, fashion, and lifestyle oriented people. Members receive an Unlimited club card, the entry key to an exclusive program of fashion and design events in the Swarovski CRYSTALLIZED Lounge, as well as seasonal promotions and a range of special benefits. Prospective Unlimited club members can register after making one in-store purchase and receive a sparkling crystal gift as part of their personal welcome package.
The Swarovski CRYSTALLIZED Lounge – Tranquil, Refreshing, Inspirational
Reflecting the multifaceted world of Swarovski and its product brand CRYSTALLIZED – Swarovski Elements, the Swarovski CRYSTALLIZED Lounge celebrates the beauty of crystal. A light-filled bar, relaxed seating areas and an exhibition space provide the setting for special events and live video streams as well as periodical exhibitions featuring inspirational collaborations with world-renowned fashion, jewelry and interior designers. The Lounge offers a tranquil, crystal-bedecked space in which customers can relax and enjoy light refreshments or can be reserved for private events by external clients.
The Swarovski CRYSTALLIZED E-commerce Website
An artistic, inspiring space to customize your own piece of jewelry, the Swarovski CRYSTALLIZED store in New York offers a unique retail concept which includes an extended online service that invites everyone to get creative and to order online by simply logging on to swarovski-crystallized.com.
The new platform allows users to choose between two Swarovski CRYSTALLIZED online components. The “Jewelry Store”, offers enchanting ready-to-wear jewelry or for a true sense of individuality, the ability to design your own piece of jewelry without the usual bespoke price tag. The “Elements Store” is the ideal online location to purchase loose CRYSTALLIZED – Swarovski Elements in addition to a range of associated products and accessories.
Under the slogan “Be Unlimited”, customers are invited to join an all-access artistic club, designed to bring together like-minded creative, fashion, and lifestyle oriented people. Members receive an Unlimited club card, the entry key to an exclusive program of fashion and design events in the Swarovski CRYSTALLIZED Lounge, as well as seasonal promotions and a range of special benefits. Prospective Unlimited club members can register after making one in-store purchase and receive a sparkling crystal gift as part of their personal welcome package.
The Swarovski CRYSTALLIZED Lounge – Tranquil, Refreshing, Inspirational
Reflecting the multifaceted world of Swarovski and its product brand CRYSTALLIZED – Swarovski Elements, the Swarovski CRYSTALLIZED Lounge celebrates the beauty of crystal. A light-filled bar, relaxed seating areas and an exhibition space provide the setting for special events and live video streams as well as periodical exhibitions featuring inspirational collaborations with world-renowned fashion, jewelry and interior designers. The Lounge offers a tranquil, crystal-bedecked space in which customers can relax and enjoy light refreshments or can be reserved for private events by external clients.
The Swarovski CRYSTALLIZED E-commerce Website
An artistic, inspiring space to customize your own piece of jewelry, the Swarovski CRYSTALLIZED store in New York offers a unique retail concept which includes an extended online service that invites everyone to get creative and to order online by simply logging on to swarovski-crystallized.com.
The new platform allows users to choose between two Swarovski CRYSTALLIZED online components. The “Jewelry Store”, offers enchanting ready-to-wear jewelry or for a true sense of individuality, the ability to design your own piece of jewelry without the usual bespoke price tag. The “Elements Store” is the ideal online location to purchase loose CRYSTALLIZED – Swarovski Elements in addition to a range of associated products and accessories.
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