Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Heelys Inc announces new President/CEO
Heelys Inc announces new President/CEO
15
Jul '09
The board of directors of Heelys Inc has announced that Tom Hansen will join the company as president and chief executive officer effective August 1, 2009. Hansen is currently president of TM Advertising (formerly Temerlin McClain) and brings more than thirty years of strategic marketing, new product development and marketplace innovation to his new position.

Mr. Hansen, commenting on his new position, said “I am extremely excited to join the Heelys team. Heelys are one of the most innovative new products to come to market in the last ten years. They're iconic, not only in the United States, but in Europe and Asia as well. We plan to bring that same innovative, entrepreneurial spirit to the creation of new products, new designs and a new brand marketing effort that will provide the solid foundation for Heelys to not only grow short term but to thrive for years to come.”

Hansen has created well known advertising for clients ranging from Hallmark and McDonald's to Miller Brewing Company. During his time at TM the company created the “Life Comes At You Fast” campaign for Nationwide Insurance as well as the “We Know Why You Fly” work for American Airlines. Both have received major awards nationally and internationally and have been recognized as leaders in the integration of digital and social marketing.

“I believe there are several cost and infrastructure opportunities that can be optimized given the company's reduced sales volume that should restore profitability very soon. We will address those issues and begin to re-stage the Heelys brand day one,” remarked Hansen.

Gary Martin, chairman of the board, commented that “Tom is a perfect fit for Heelys. In addition to his creative passion, he is a proven executive with experience both building and restoring operations to their potential. We recognize that this is a challenging retail environment for any executive, but the board believes in Tom and his ability to restore shareholder value.”

Hansen added, “Heelys is an incredible opportunity. And we are committed to investing the time and talent to make sure that we bring to bear everything necessary to maximize brand value, grow the core business and reach out into new verticals.”

Heelys Inc


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search