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Heelys Inc announces new President/CEO
Jul '09
The board of directors of Heelys Inc has announced that Tom Hansen will join the company as president and chief executive officer effective August 1, 2009. Hansen is currently president of TM Advertising (formerly Temerlin McClain) and brings more than thirty years of strategic marketing, new product development and marketplace innovation to his new position.

Mr. Hansen, commenting on his new position, said “I am extremely excited to join the Heelys team. Heelys are one of the most innovative new products to come to market in the last ten years. They're iconic, not only in the United States, but in Europe and Asia as well. We plan to bring that same innovative, entrepreneurial spirit to the creation of new products, new designs and a new brand marketing effort that will provide the solid foundation for Heelys to not only grow short term but to thrive for years to come.”

Hansen has created well known advertising for clients ranging from Hallmark and McDonald's to Miller Brewing Company. During his time at TM the company created the “Life Comes At You Fast” campaign for Nationwide Insurance as well as the “We Know Why You Fly” work for American Airlines. Both have received major awards nationally and internationally and have been recognized as leaders in the integration of digital and social marketing.

“I believe there are several cost and infrastructure opportunities that can be optimized given the company's reduced sales volume that should restore profitability very soon. We will address those issues and begin to re-stage the Heelys brand day one,” remarked Hansen.

Gary Martin, chairman of the board, commented that “Tom is a perfect fit for Heelys. In addition to his creative passion, he is a proven executive with experience both building and restoring operations to their potential. We recognize that this is a challenging retail environment for any executive, but the board believes in Tom and his ability to restore shareholder value.”

Hansen added, “Heelys is an incredible opportunity. And we are committed to investing the time and talent to make sure that we bring to bear everything necessary to maximize brand value, grow the core business and reach out into new verticals.”

Heelys Inc

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