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The countdown is running - Bodylook opens in four days

22 Jul '09
3 min read

Bodylook opens its doors again in only four days, taking place from 26 to 28 July at the Düsseldorf fairgrounds. Visitors can look forward to several different highlights in underwear, lingerie, hosiery and beachwear in hall 12.

One of these highlights is the Museum Area at the main Bodylook entrance. A special kind of highlight will be erected here, where SUSA will exhibit lingerie from its long company history in celebration of its 150th anniversary. Here visitors will receive an overview of lingerie from various centuries, from woven corsets to today's comfortable styles. On Sunday of the trade fair at 13:45, SUSA will hold a press conference at their stand (A02), during which they will present their current anniversary collection.

Just follow your nose—on the fragrance course Beauty Affairs meets Bodylook, Düsseldorf's "fragrance pope" Frank Schnitzler transforms the newly conceived Bodylook style worlds into the world of rare international perfumes. Perfumes can be tested at stand D14, befitting the new Bodylook trade fair areas Downtown, Boutique Hotel, Playground and Candy Shop. Located at the heart of hall 12, the 80 square-metre tridosha lounge invites you to linger and enjoy. The luxurious Ayurveda spa from Krefeld is presented for the first time as a wellness lounge at Bodylook, offering visitors Ayurvedic massages as an invitation to relax, unwind and be pampered. Healthy drinks are available at the juice bar to restore inner balance. Each of the Bodylook shows presents itself twice daily with a sharpened profile, rounding out the trade fair programme.

Bodylook Show I – delicate, sensual, individual comes off exclusive and erotic, featuring labels such as Zeki, Trés Bonjour, Ritratti, Pain de Sucre, Fürstenberg, Hanro, Je suis, Rösch, Blanche-Fleur, DKNY, Calvin Klein, Maryan Mehlhorn, Andrès Sarda and Parah.

Bodylook Show II – strong, dynamic, authentic shows major progressive labels such as Opera, Watercult, Sunflair, Anita, Edmund Lutz Joo, Olympia-green bay, Solar, Beco, Miakara, XTG and Bruno Banani.

The Maryan Beachwear Group is not only introducing its Maryan Mehlhorn, Lidea, Charmline, Charmline Babycontrol and watercult labels, but is also showing their newly designed shop concept at stand B26. As a further highlight, Lejaby shows its new furniture concept with a special combination of high-gloss materials and 3D leather look at stand B47.

The business forum on the topic "Touch the future and look ahead", presented by Gerber Technology and the trade magazine TM – Fashion Trendmagazin, takes place on Saturday 25 July at 14:00 at Hotel Tulip Inn.

For Exhibitor's list Click here.

Igedo Company GmbH & Co KG

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