Kmart and Sears celebrates launch of Nice Skate Shoes

28 Jul '09

4 min read

News from the cross-country tour also will be featured on the new online home of NSS, rideNSS.com . This lifestyle destination offers intense graphics, online shoe shopping and exclusive content focusing on the importance of individualization and personal expression from six skaters who epitomize the NSS lifestyle in such diverse geographies as New York, Maui and Los Angeles.

"The essence of skateboarding is flow and style," said Tracy Van Hoven, chief marketing officer - Footwear, Sears Holdings Corporation. "It's all about your board, your shoes and simply the love of the ride, and the NSS brand delivers on the authenticity of that experience. As a result, we are very pleased to add NSS to our brand portfolio at Kmart and Sears as the destinations for products that offer super style with maximum affordability. It is this positioning that serves as the foundation to the NSS line, and is at the core of our Marketing efforts designed to connect with skaters in a way that taps into their personal love of the sport."

Sears Holdings Corporation

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