Home / Knowledge / News / Fashion / Nike to introduce LeBron James' next signature shoe on Aug 11
Nike to introduce LeBron James' next signature shoe on Aug 11
28
Jul '09
NIKE Inc announced a World Tour featuring NBA Most Valuable Player LeBron James that will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII.

James' World Tour will operate in conjunction with the promotional tour for the Lionsgate film, More Than a Game, which traces James' journey through adolescence both on and off the court with his teammates from Saint Vincent-St. Mary High School in Akron, Ohio. Lionsgate is expecting to release the film in theaters on October 2nd, with an expansion on October 9th, and a wider expansion on October 16th.

Nike will introduce James' next signature performance shoe, the Nike Air Max LeBron VII, in advance of the World Tour which begins in Chicago on August 11.

From Chicago, the World Tour moves onto Washington, D.C. (August 13) and James' hometown of Akron, Ohio (August 21); Beijing (August 24), Shenyang (August 26), and Shanghai (August 28) in China; and Paris (Sept 1-3) and London (September 4-5). The Tour returns to the U.S. in New York (September 20) before concluding in Los Angeles (September 26).

"More than a Game will enable kids all around the world to learn that they can achieve their dreams and goals through hard work and perseverance, not just in basketball but in whatever they decide to do in life," said LeBron James. "We can all give back and make a difference in many different ways which I hope to convey and lead by example."

Community Involvement
In each market, Nike and James will issue a call to action among youth to change their lives while improving their neighborhoods. Nike Basketball aims to engage and mobilize young men and women to serve their community through sport and create a positive change in their own backyards.

In addition to this community effort, James will attend Nike-hosted basketball skills clinics and celebrations where residents can unwind and have fun with James. Participants will be able to play basketball, develop their basketball skills, and learn more about Nike's new padded base layer called Nike Pro Combat and SPARQ Training (Speed, Power, Agility, Reaction, Quickness), all in an interactive environment.

Artist Series
As part of the community celebrations, James will be presented with an exclusive pair of Nike Air Max LeBron VIIs featuring a city-inspired design created by a local artist.

Nike is collaborating with ten artists, each from a different city along the World Tour, to create unique designs for the Nike Air Max LeBron VII. James will receive a pair from each artist representing each city, creating a 10-pair collection that will be auctioned after the World Tour with proceeds going to support James' global community service initiatives.

The artists, who will present James with their creation,were encouraged to push the creative envelope and bring the cities' special characteristics to life on the shoe.

While the artist-renditions of the Nike Air Max LeBron VII will not be available at retail, Nike is proud to release 123 limited-edition pairs of the Nike Air Max LeBron VII in each tour city. Each of the 123 pairs will feature an image from the More Than A Game film inset on the lateral side of the shoe near the heel. Each city will feature a different image.

NIKE Inc


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search