Home / Knowledge / News / Fashion / 'My goal is to opt apparel as a medium for advocacy' - Nnamdi Arinze
'My goal is to opt apparel as a medium for advocacy' - Nnamdi Arinze
Jul '09
Personal Advisory is urban apparel meets underground advocacy agency and manufacturer and is quickly breaking through the clutter of the T-shirt trend, by attracting attention and preserving heroes and advocating global social issues through progressive designs and concepts.

The collection has rendered high demand in top fashion urban markets such as: New York, Atlanta, London and Johannesburg. Since its launch in March 2008, over 200 boutiques worldwide have been targeted with wholesale packages and they've exceeded their original forecast of 1,000 pieces in less than a year.

Many major boutiques are stocking their shelves with what has proven 2009 to be the year of the T-shirt. As more and more manufacturers and retailers approach the fashion scene with their branded logos and large slogans, Personal Advisory works to eradicate propaganda and remove the "rose-colored glasses," revealing true headlines to the masses through t-shirt design. "I feel this is something that people have been waiting to connect with, even if it is on a t-shirt level," says founder Nnamdi Arinze of Personal Advisory.

A member from T-Shirt Forum.com recently posted the following comment: "When I wear my T-shirt ... I'm expressing my personal view ... and also trying to attract a little attention in a world where people blow past each other in a frantic quest to get nowhere."

This demonstrates that people are using something as simple as a T-shirt to convey a message. Whether it's self-expression or a social cause, people believe T-shirts are more than just a fashion statement.

"My goal is to opt apparel as a medium for advocacy and preservation of music, revolution, love, heroes, hypocrisy spirituality, the forgotten and unknown, but all in a smart and fashionable way," says Nnamdi Arinze.

Publications such as YRB have featured the line in their fashion spreads. Hip Hop artists such as Stic Man from the legendary hip hop duo Dead Prez and Broadway star Sahr Ngaujah of Fela Kuti have been spotted wearing Personal Advisory's T-shirts. This is only the beginning. Whether social and global change is sparked or a mere smile made, Personal Advisory will continue to attract attention and raise awareness through their hip designs and concepts.

Personal Advisory

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search