Organizers of JAM show optimistic about future of denim

29 Jul '09

4 min read

“In any event, the JAM isn't a trade show whose quality can be measured by the number of visitors. It's clearly a working exhibition during which there is time and room for longer discussions and meetings, too. All the participants still consider this a major advantage.”

Frank Götz, country manager of Firetrap, sees a great deal of potential in the JAM as well, but also emphasized the fact that the brands themselves must contribute to the increase in visitor numbers.

As is customary, Friday evening saw the neighboring Beachclub KM 689 host the almost legendary JAMSessions. Neither strong wind nor rain could put an end to the excellent party atmosphere under the pavilion roof, where people celebrated until 2 a.m. The date of the next JAM will officially be announced by the beginning of September.

“Just like last time, the JAM was a great event. The quality in purchasers and the order trend was very positive. We do need such a platform.” - Ralf Hahnbück

“It was our first time at the JAM and we are totally satisfied. Our expectations were exceeded in every aspect. We were able to acquire more new customers than we had expected. The concept and atmosphere of the exhibitions were very convincing to us.” - Lukas Engels (Outfitter Nation - Besteller Group)

“We are happy with the result of the three days. Unfortunately, general visitor traffic was not as strong as it could have been, but it picked up strongly on the third day again.” - Tobias Schröder (Khujo)

JAM Cologne

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