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Bonnie Wright & Max Rogers lend their support for ethical fashion
30
Jul '09
Harry Potter actress Bonnie Wright and Model Max Rogers have turned out to show their support for Pure London's ethical brands. Bonnie Wright, who plays Ginny Weasley in the Harry Potter movies, will be hosting the MADE-BY stand, along with other teen acting sensation Georgia Groom. MADE-BY is a not-for-profit labelling organisation which works with fashion brands to make sustainability common practice. Bonnie is a rising style icon and keen fashion enthusiast who is eager to show her support.

'I've always been very interested in fashion, but it is extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed.

MADE-BY carries out really important work in transforming the fashion industry and I am thrilled to support the organisation and help raise awareness of these ongoing issues.' Commented Bonnie.

Max Rogers, model and ambassador for Pure London's exhibitor, Environment Justice Foundations (EJF), will be guiding ethical walks at this seasons show. Shot on the cover of GQ Style magazine last year with Tom Ford and staring in the mainline D&G campaign with Mario Testino, Max will be at the show to support the organisation.

The guided walks are set to educate visitors and communicate the stories behind some of the top ethical brands at Pure London. Max will guide buyers and visitors through the show to visit top labels including Nancy Dee, People Tree, Monkee Genes, Miksani, Komodo and the EJF. The Ethical Walks will take place on Sunday 2 August and Monday 3 August directly after the Ethical Seminar (hosted by the Ethical Fashion Forum), which starts at 4pm on the Main Catwalk. On Sunday 2 August from 1pm till 1.45pm both Bonnie Wright and Georgia Groom will be available for questions, autograph and photographs. Come along and meet them at the show!

Pure London will be taking place 2-4 August 2009 at London Olympia.

Pure London


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