Home / Knowledge / News / Fashion / i.e. distribution to re-launch DADA footwear brand in NA
i.e. distribution to re-launch DADA footwear brand in NA
Aug '09
i.e. distribution announces they have reached a license agreement to produce and distribute DADA Footwear and DADA Supreme Footwear for North America (NA). i.e. distribution, the world wide distributor and owner of World Industries a 21 year old skateboard, footwear and accessories brand, has many years of footwear production and distribution experience in multiple trade channels.

DADA brand launched in 1995, rapidly becoming a leader in the urban and the athletic markets with record sell-through numbers worldwide at Footlocker, Finish Line and Foot Action. The brand has been most recognized by it's many athlete and musician endorsement deals. A few to note, the “Spree's”, designed with a scale model of Latrell Sprewell's custom Lexani “Spinner” rims from his car built into the side of the shoe. Chris Webber's all chrome shoe is one of the top 10 shoes worn in an All Star game to date. And Xzibit the Rapper from MTV's “Pimp My Ride” pimped himself a pair of signature DADA shoes, too.

John Dickinson, i.e. distribution President, “When we founded i.e. distribution in 2004 we planned on creating a multi-brand distribution company. This moves us closer to that goal. I look forward to working with DADA Footwear's founder, Lavetta Willis and the original designer, Lantz Simpson to reintroduce the brand, and keep it true to its heritage in the North American market.”

Lavetta Willis, Founder of DADA Footwear, “I am very excited to re-launch the brand in North America. I miss my friends in retail and can't wait to get back in the mix. We will again find our place in the market! Our new relationship with John and i.e. distribution will give us the infrastructure and support we need.”

i.e. distribution founded in 2004 by John Dickinson, with the idea of creating a multi category distribution house. Getting its start by obtaining the U.S. footwear license of the skateboard brand, World Industries.

Lavetta Willis is founder, president and CEO of LL International Shoe Company Inc, makers of DADA Supreme and the CODE M, a company known for designing high performance, cutting-edge men's and women's apparel and footwear. Named by Sporting Goods Business as one of nine “Companies to Watch,” DADA is sold in major athletic retailers worldwide and has been endorsed by numerous athletes including NBA players Latrell Sprewell of the Minnesota Timberwolves, Chris Webber, Karl Malone and Horace Grant of the Los Angeles Lakers, Vlade Divac of the Sacramento Kings, Corey Maggette and Chris Kaman of the Los Angeles Clippers, Shandon Anderson of the New York Knicks.

i.e. distribution

Must ReadView All

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Interviews View All

Smita Murarka, Amanté

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search