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LA-based fashions pioneer opens first store in Latin America

Aug '09
Forever 21 Inc opened the doors of its flagship store in Puerto Rico - and the first in Latin America - on Saturday, August 1st at Plaza Las Americas Shopping Mall, the Caribbean's largest shopping mall based in San Juan.

With more than 2000 eager shoppers in the store by 10:00am/ET, hundreds of people lined up outside starting at 7:30pm/ET the night before, in anticipation to be one of the first to enter the new 2-level store during the Grand Opening. The first 300 people in line received a Forever 21 gift card, with the value of up to $210, and goodie bags that included Forever 21 classic flip-flops and aluminum water bottles. Forever 21 also offered more than 1500 additional giveaways to customers in line.

"We have been looking forward to opening Forever 21 Puerto Rico, our first store in Latin America, for quite some time and we were so thrilled with the incredible welcome. We are delighted to announce that this was one of the biggest grand openings in the history of Forever 21," said Linda Chang, Senior Manager of Marketing, Forever 21. "We are so proud to have brought 340 jobs to the community and the results are incredible - as it is one of our most beautiful stores. We encourage everyone to come out and shop."

The first store in Puerto Rico, with nearly 38,000 square-foot of space, will carry it's signature Forever 21 line, which is carried in all stores, as well as Heritage 1981, their men's and women's casual line, Twelve by Twelve, the couture line, and Love 21, their contemporary line - with new items arriving daily. In the coming months, the store will also bring Faith 21, their plus size collection, and their newest line Twist.

Forever 21

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