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Pure London attracts record number of visitors

Aug '09
Pure London closed its doors on Tuesday night with a 9%* rise in visitor numbers making it the highest attended Spring/Summer show ever. The opening day saw attendance up by 11%*, followed by 4.6%* on Monday and 27%* on Tuesday. The mood among retailers and brands at the event was positive, with many saying that they were optimistic about the outlook for Spring/Summer 2010.

The number of buyers who returned to spend more than one day at Pure London increased by a significant 21%* confirming buyers saw real value in visiting. With over 900 brands exhibiting, over 12,000 sqm, including the biggest offering of Accessories and Footwear in the UK; buyers were able to see established brands as well as view over 270 new collections to this Pure London.

Jan Shutt of Sunday Best commented 'The show was absolutely fantastic! I spent the whole of Sunday and Monday at Pure London and could have easily come back for a third day. The Spirit section is brilliant, a very strong selection of young brands. I discovered some great new labels there. Lauren Vidal and Mais il est ou le soeil? were fantastic collections in Studio and the Accessory and Footwear sections were just mind blowing, I found and bought Tamara Fogal and Big Metal which is knock out. Pure London is a show not to be missed'

Attendance from UK buyers was up by 9%* with all the key UK Stores attending, including Fenwick, Harvey Nichols, Harrods, ASOS, Selfridges, House of Fraser, John Lewis, Debenhams and McElhinneys from Ireland, as well as key independent retailers such as Flow, Psyche, Stone, Richmond Classics and Stuff. International attendance increased by 3.5%* with attendance from Ireland, Spain, Germany, Italy, France, Netherlands, Belgium, Greece as well as the Saudi Arabia and Japan.

Janet Desplaces owner of L'attire in Mallorca commented 'I have really enjoyed the show however I need two days to look around. I am here looking at natural fabrics and have found what I am looking for, the ethical brands are great! I was surprised at the number of stands in the current climate. I will definitely be coming back next season'

In addition to an excellent attendance, exhibitors confirmed that they were seeing quality buyers who were writing strong orders at the show as well as making a lot of new contacts.

'This is our first time showing at Pure London and it has been a great success. We have opened new accounts with top retailers.' Commented Kate McDonald from SuperTrash.

The Spirit section was a huge success with an increase in amazing new brands. London based label Arrogant Cat returned to Pure London after missing a few seasons. Laura Galligan, PR manager said 'The show has been really good for us. It has got our name out there again with our customers. The feedback we have had from our collection being on the catwalk is fantastic. It's been a really good show.'

An even stronger line up of Ethical exhibitors were back with over 50 ethical brands edited into the show by price point and style including People Tree, Jackpot Organic, Miksani, Komodo, Wellicious and Monkee Genes. Ethical seminars and walks were hosted on Sunday and Monday educating visitors and communicating the stories behind some of the top ethical brands at Pure London.

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