Home / Knowledge / News / Fashion / YMI Jeanswear signs licensing deal with HMS

YMI Jeanswear signs licensing deal with HMS

10
Aug '09
LA based YMI, one of the industry's leading junior denimwear brands, has recently announced that the company has signed a licensing agreement with HMS LLC to produce and market YMI women's activewear, fashion tops, and dresses. Product is slated to hit better department and specialty stores as early as Holiday 2009. HMS is most well known for its Ed Hardy and Christian Audigier brand successes. Deke Jamieson, Executive Vice President for licensing at YMI explained that this partnership is just the first of a strategic rollout of YMI branded products.

Jamieson stated, "YMI has spent years developing its well known brand in the United States. Both consumers and the retail community have been asking for more YMI merchandise as the brand continues to experience dramatic growth in sales and popularity. We plan on introducing additional apparel, footwear, handbags, and fashion accessory partnerships, among others, over the next two years."

David Vered, President and Founder of YMI, states, "HMS LLC has done a remarkable job with both Ed Hardy and Christian Audigier collections. Henri Levy, HMS President, has a well earned reputation for producing exceptional merchandise in a wide variety of apparel products with trend-setting fashion and superior quality. His company's apparel design, manufacturing, and distribution are second to none. We are thrilled that he and his team have joined the YMI family."

YMI has spent years developing its well known brand in the United States. Both consumers and the retail community have been asking for more YMI merchandise as the brand continues to experience dramatic growth in sales and popularity. We plan on introducing additional apparel, footwear, handbags, and fashion accessory partnerships, among others, over the next two years.

We have watched YMI develop over the years and become one of the top selling brands in the women's denim category. With extraordinary brand marketing initiatives and wide retail distribution, YMI fits perfectly with our merchandising and retail strategy.

We are a product oriented company. With our design and manufacturing know-how and YMI's brand power, this should be a sensational program.

Mr. Levy added, "We have watched YMI develop over the years and become one of the top selling brands in the women's denim category. With extraordinary brand marketing initiatives and wide retail distribution, YMI fits perfectly with our merchandising and retail strategy." Levy went on to say, "We are a product oriented company. With our design and manufacturing know-how and YMI's brand power, this should be a sensational program."

YMI Jeanswear


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Aug 2019

Egyptian govt allocated EGP 21 bn to boost cotton

Egypt's ministry of public business sector has allocated EGP 21...

Pic: Google

Information Technology | On 20th Aug 2019

Macy's uses Google Cloud to streamline retail operations

Macy's, one of world's largest retailers, has become a Google Cloud...

Pic: Tapestry

Fashion | On 20th Aug 2019

Tapestry net sales climb 2% to $1.51 bn in Q4 2019

Net sales for Tapestry, a house of modern luxury accessories and...

Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search