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Mad Style by True Jackson tween collection at Walmart

19
Aug '09
Nickelodeon/Viacom Consumer Products (NVCP) announces the launch of "Mad Style by True Jackson," a new apparel and accessories line inspired by Nickelodeon's hit live-action series, True Jackson, VP, starring Keke Palmer. Where the runway meets the school hallway, Mad Style by True Jackson touches on the trends from the fashionable TV show from which the line was inspired. Designed by Jane Siskin, President and Chief Executive Officer of L'Koral, LLC, every item from sneakers to dresses retails is available exclusively at Walmart stores.

"True Jackson, VP inspires girls to dream big and embrace their individuality and creativity," said Hal Snik, Senior Vice President, Domestic Licensing, NVCP. "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style."

"Mad Style is a fashion collection filled with classic styles with a twist that can be customized to fit any tween's style mood," said Jane Siskin. "Bringing the design aesthetic of the True Jackson, VP character to life through this line was a great experience for me -- this is a great way for girls to express themselves."

Drawing inspiration from the series, the "Mad Style by True Jackson" apparel line incorporates elements that make each piece unique and customizable at everyday low prices. The line features: long sleeved henley t-shirts; layerable knit tees featuring graphics with positive messages like 'be true to you'; fashion leggings with novelty buttons; jumper dresses with removable straps; tunic dresses with pre-scrunched sleeves; Mary Jane shoes; ballet flats; and sneakers.

Additionally, a microsite -- http://www.nick.com/madstylefashions/ -- has been developed exclusively for consumers and will be the digital headquarters for the new line. Kids can log on to view images of the line, get weekly style tips, play dress-up games, and more.

Nickelodeon/Viacom Consumer Products


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