Home / Knowledge / News / Fashion / Mad Style by True Jackson tween collection at Walmart

Mad Style by True Jackson tween collection at Walmart

19
Aug '09
Nickelodeon/Viacom Consumer Products (NVCP) announces the launch of "Mad Style by True Jackson," a new apparel and accessories line inspired by Nickelodeon's hit live-action series, True Jackson, VP, starring Keke Palmer. Where the runway meets the school hallway, Mad Style by True Jackson touches on the trends from the fashionable TV show from which the line was inspired. Designed by Jane Siskin, President and Chief Executive Officer of L'Koral, LLC, every item from sneakers to dresses retails is available exclusively at Walmart stores.

"True Jackson, VP inspires girls to dream big and embrace their individuality and creativity," said Hal Snik, Senior Vice President, Domestic Licensing, NVCP. "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style."

"Mad Style is a fashion collection filled with classic styles with a twist that can be customized to fit any tween's style mood," said Jane Siskin. "Bringing the design aesthetic of the True Jackson, VP character to life through this line was a great experience for me -- this is a great way for girls to express themselves."

Drawing inspiration from the series, the "Mad Style by True Jackson" apparel line incorporates elements that make each piece unique and customizable at everyday low prices. The line features: long sleeved henley t-shirts; layerable knit tees featuring graphics with positive messages like 'be true to you'; fashion leggings with novelty buttons; jumper dresses with removable straps; tunic dresses with pre-scrunched sleeves; Mary Jane shoes; ballet flats; and sneakers.

Additionally, a microsite -- http://www.nick.com/madstylefashions/ -- has been developed exclusively for consumers and will be the digital headquarters for the new line. Kids can log on to view images of the line, get weekly style tips, play dress-up games, and more.

Nickelodeon/Viacom Consumer Products


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search