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Olga Serova is the new face of Ivo Nikkolo brand

Aug '09
Olga Serova, a top model of Estonian origin, who has been the face of Emporio Armani and other luxury brands, is shown on Ivo Nikkolo autumn-winter promotional photos. Olga graces Ivo Nikkolo shop windows and billboards in Estonia, Latvia and Lithuania.

Accordingly to Mervi Lill, Ivo Nikkolo Marketing Manager, Olga was chosen because of her professionalism and fascinating appearance that matches brand's essence. “Ivo Nikkolo is a brand for a self-confident woman who values high quality and uniqueness and wants to wear only the best. Olga represents all that very well,” said Lill.

Mervi Lill said that Ivo Nikkolo has grown from a local fashion brand to internationally well-known and beloved brand, which sets high requirements also for models that represent the brand.

Photos for Ivo Nikkolo's autumn ad campaign, where Olga is posing in luxurious clothes, were taken by a photograph Madis Palm, Eve Hanson, Ivo Nikkolo Head Designer, worked as a stylist.

Marketing Manager confirms that Ivo Nikkolo brand is planning to continue co-operation with Serova next season. “Of course, it all depends on Olga's schedule. At the moment she is a sought after face in fashion and beauty world and her schedule is very busy,” added Lill.

Currently Olga Serova lives and studies in Milan, but her work takes her often to Paris, London and New York. Amidst Olga's latest work are photo shoots for Italian Vogue, Marie Claire and Plaza Magazine. She is also a face of cosmetic brands Lierac and Pupa. Olga has been a model in fashion shows for Roccobarocco, Marchesa, John Richmond, Laura Biagiotti, Salvatore Ferragamo, Alexander McQueen, Dolce&Gabbana, Stella McCartney, Yohji Yamamoto, Armani and many other top designers.

Many other internationally recognized Estonian models have been previously modelling for Ivo Nikkolo ad campaigns - such as Ruth Raja, Sille Tsizikova, Anni Arro, Iris Teiter and Eleonora Kampe.

Ivo Nikkolo trademark is aimed at a stylish and self-confident woman, offering her premium-class fashion, distinguishable by its unique handwriting, simple silhouettes and neutral colours. The trademark belongs to Baltika Group and operates 9 stores in Estonia, Latvia and Lithuania.

The Ivo Nikkolo brand belongs to the Baltika fashion retailer, which operates in the markets in Central and Eastern Europe. Besides Ivo Nikkolo, the Group also operates the Monton, Mosaic and Baltman retail chains.

Baltika Group

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