Home / Knowledge / News / Fashion / Twitter campaign set to launch at upcoming MAGIC events
Twitter campaign set to launch at upcoming MAGIC events
Aug '09
MAGIC, the world's most comprehensive fashion trade event, will exclusively equip its attendees with their own secret style weapons via a debut Twitter campaign set to launch at their upcoming summer events.

A select group of esteemed fashion journalists and stylists will be canvassing Project Global Tradeshow, POOLTRADESHOW, WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can't miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.

Attendees are invited to follow any and every Marketplace channel, our goal being unparalleled and expert access that engages and informs our attendees in real-time. Each expert will cover all areas of MAGIC, PROJECT and POOL with their own unique voice and focus. These Twitter feeds are currently available for pre-registration and Twitter kiosks will be available throughout Project and MAGIC for on-site registration. Also present will be a dozen large plasma screens that will feature these live Twitter feeds as they happen on the show floor.

"The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what's new and next amongst our exhibitors in a matter of days," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We are very excited about Twitter and the ability to provide such a great tool that will enormously benefit our customers."

MAGIC's live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly "Risk" Gravel; and Sourcing expert Daniela Gilbert.

Sherri Hoke, who will be covering womenswear for WWDMAGIC, PROJECT and POOL, has dressed numerous A-list celebrities, including Nicollette Sheridan, Taraji P. Henson, Jennifer Hudson, Isla Fisher, just to name a few. Her clients have been featured on countless best-dressed lists and Vogue, InStyle, The New York Times - and many more have praised her style selections. She has also produced style-focused shows for E! and The Style Network.

Michael Nash will tweet about menswear for MAGIC, PROJECT and POOL. Michael is a creative and brand consultant, wardrobe stylist, costume designer and contributing fashion editor for GQ magazine in NYC. Prior to his freelance work as a creative and brand consultant, Michael was Fashion Director of Vibe magazine and Fashion Editor of Mens Journal.

Bringing her fresh perspective to all things Progressive Street within MAGIC, PROJECT and POOL will be Jenni Lee, Fashion Editor of Antenna Magazine, the first mainstream magazine dedicated to the newest and coolest products on the horizon. Featuring everything from fashion to footwear andtechnology to cars, Antenna is considered to be a non-disposable guidebook for the progressive streetwear community.

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search