Twitter campaign set to launch at upcoming MAGIC events

20 Aug '09

4 min read

MAGIC, the world's most comprehensive fashion trade event, will exclusively equip its attendees with their own secret style weapons via a debut Twitter campaign set to launch at their upcoming summer events.

A select group of esteemed fashion journalists and stylists will be canvassing Project Global Tradeshow, POOLTRADESHOW, WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can't miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.

Attendees are invited to follow any and every Marketplace channel, our goal being unparalleled and expert access that engages and informs our attendees in real-time. Each expert will cover all areas of MAGIC, PROJECT and POOL with their own unique voice and focus. These Twitter feeds are currently available for pre-registration and Twitter kiosks will be available throughout Project and MAGIC for on-site registration. Also present will be a dozen large plasma screens that will feature these live Twitter feeds as they happen on the show floor.

"The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what's new and next amongst our exhibitors in a matter of days," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We are very excited about Twitter and the ability to provide such a great tool that will enormously benefit our customers."

MAGIC's live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly "Risk" Gravel; and Sourcing expert Daniela Gilbert.

Sherri Hoke, who will be covering womenswear for WWDMAGIC, PROJECT and POOL, has dressed numerous A-list celebrities, including Nicollette Sheridan, Taraji P. Henson, Jennifer Hudson, Isla Fisher, just to name a few. Her clients have been featured on countless best-dressed lists and Vogue, InStyle, The New York Times - and many more have praised her style selections. She has also produced style-focused shows for E! and The Style Network.

Michael Nash will tweet about menswear for MAGIC, PROJECT and POOL. Michael is a creative and brand consultant, wardrobe stylist, costume designer and contributing fashion editor for GQ magazine in NYC. Prior to his freelance work as a creative and brand consultant, Michael was Fashion Director of Vibe magazine and Fashion Editor of Mens Journal.

Bringing her fresh perspective to all things Progressive Street within MAGIC, PROJECT and POOL will be Jenni Lee, Fashion Editor of Antenna Magazine, the first mainstream magazine dedicated to the newest and coolest products on the horizon. Featuring everything from fashion to footwear andtechnology to cars, Antenna is considered to be a non-disposable guidebook for the progressive streetwear community.

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