Home / Knowledge / News / Fashion / New boutique from Nuance-Watson & Bally at HKIA
New boutique from Nuance-Watson & Bally at HKIA
20
Aug '09
Nuance-Watson (Hong Kong) and Bally have jointly unveiled the newly refurbished Bally boutique at Hong Kong International Airport (HKIA) located in Terminal 1 East Hall. The boutique offers customers the full range of men's and women's shoes, bags and ready to wear, all designed by Bally Creative Director Brian Atwood renowned for bringing Bally's rich heritage up to date with stylish, modern allure.

The new Bally store concept supports the principle of creating effortlessly elegant spaces that evoke a sense of sophisticated calm. The natural colour palette of the Bally store plays with the contrast of light and dark surfaces and textures. Brushed bronze displays featuring smoked mirror backdrops are punctuated with sumptuous flint suede shelves and platforms; beautifully showcasing the product. Natural oak hardwood floors are enhanced by rich brown velvet rugs with leather trim. Soft natural boucle fabric sofas, low leather tables with and small square table lamps are used to create a welcoming setting that ensures a truly memorable shopping experience.

The new store was officially opened by Ms. Alessandra Piovesana, Nuance-Watson (HK) Regional Managing Director, North Asia; Mr. Mimmo Mariottini, Bally Global Travel Retail Director; Ms. Eva Tsang, Airport Authority HK General Manager, Retail & Advertising Business; and Ms. Clarice Au, Nuance-Watson (HK) General Manager, Operations.

In conjunction with the celebration of the boutique re-opening, a special exhibition of Bally's 19th century archive shoes, all specially brought in from Switzerland, is running in store until mid of September 2009. It offers a wonderful and rare opportunity for airport customers to see these truly remarkable displays for the first time in any airport in Asia. Debuting with the grand opening event, there was also a sneak preview of Bally's new Autumn / Winter Collection.

Ms. Alessandra Piovesana said, “We take pride to have established Bally as one of the all-time best-selling mainstream luxury labels at HKIA and have been meeting our customers' expectatioins ever since we introduced the brand in 1998. The winning of the new luxury boutique concession among severe competition reflects the commercial success of the brand and it was the best reward of the past ten years of our hard work and dedication to growing the brand at HKIA, with the support of Bally and the Airport Authority. We are committed to continue to satisfying customers in partnership with Bally and ascertain the best exposure and return for the brand at our airport.”

Nuance-Watson (HK) and Bally have enjoyed a long and fruitful working relationship which dated back to the premiere of the brand at HKIA in 1998. Over the years, Nuance-Watson (HK) has achieved remarkable sales performance for Bally. Today, the Bally boutique at HKIA is No. 1 in sales among all Bally travel retail stores worldwide. The new boutique underlines both companies' commitment in growing the business at HKIA and surpassing travelers' expectations in airport shopping enjoyment.

Nuance Group


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search