Home / Knowledge / News / Fashion / Alex Carleton to write new chapter with LL Bean Signature

Alex Carleton to write new chapter with LL Bean Signature

21
Aug '09
Iconic American sportswear brand, L.L.Bean, has a history of offering consumers innovation, quality and guaranteed satisfaction with everything from its famous Maine Hunting Shoe and Boat and Tote to oxford cloth shirts and classic sweaters.

On the eve of its 100th anniversary, L.L.Bean writes a new chapter with the March 2010 launch of L.L.Bean Signature, a new sportswear collection for men and women. The company has tapped Alex Carleton, the founder of fashion label Rogues Gallery, as the L.L.Bean Signature creative director.

L.L.Bean Signature will be rooted in L.L.Bean tradition. Carleton plans to take iconic L.L.Bean style elements from different decades and juxtapose them with innovative, modern designs to create updated fit and style for the new label.

“L.L.Bean Signature will take the best of Bean and re-interpret it in a fresh new way,” said Chris Vickers, vice president of L.L.Bean Signature. “We are responding to a call from an underserved segment of our customer base. These customers know and trust the L.L.Bean brand and favor American classics and modern styling, and they are looking for additional offerings that will give them a more versatile wardrobe. Having worked at L.L.Bean, Alex understands our brand and will help us meet the needs of this important consumer,” added Vickers.

A New England native and self-proclaimed “champion of Maine” Carleton's career has been influenced by the region's relaxed, laid-back lifestyle. Carleton credits L.L.Bean Chairman and former President Leon Gorman as his mentor and utilitarian style icon.

Early on in his career Carleton worked at L.L.Bean as a senior designer and developed a unique understanding of Bean's relationship with traditional American life. With his Rogues Gallery collection, he has won praise throughout the fashion industry for his cutting-edge designs and reinterpretations of classic American styles. As creative director of L.L.Bean Signature, he will be charged with designing for a range of customers who seek clothes that fit all aspects of their lives whether day or evening, work or weekend.

“Being named creative director of L.L.Bean Signature is like coming home for me,” said Alex Carleton. “I grew up wearing Bean boots and they are still as relevant to my lifestyle today as they were 30 years ago. With Signature I hope to create a collection that will have Bean's authenticity with relevance for a variety of consumers. This is a once-in-a-lifetime opportunity to be part of a truly iconic American brand,” added Carleton.

The Spring/Summer 2010 offering for men will include light-weight, tailored navy linen blazers, buffalo plaid and madras shirting, nubby shawl-neck sweaters and a new version of the All-American field coat. The women's collection will feature a modern interpretation of the belted camp jacket, soft denim and colorful madras shirtdresses, classic wrap skirts and new chino and denim styles. Carleton will also create a new twist on L.L.Bean classics such as the Boat and Tote Bag.

L.L.Bean Signature will launch in March 2010.

L.L.Bean Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Aug 2019

Egyptian govt allocated EGP 21 bn to boost cotton

Egypt's ministry of public business sector has allocated EGP 21...

Pic: Google

Information Technology | On 20th Aug 2019

Macy's uses Google Cloud to streamline retail operations

Macy's, one of world's largest retailers, has become a Google Cloud...

Pic: Tapestry

Fashion | On 20th Aug 2019

Tapestry net sales climb 2% to $1.51 bn in Q4 2019

Net sales for Tapestry, a house of modern luxury accessories and...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search