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Payless plans for Fashion's Night Out
28 Aug '09
6 min read
Celebrated for her classic-with-a-twist aesthetic, New York Fashion Designer Lela Rose will be at the Payless Fifth Ave. store (437 Fifth Ave. at 39th Street) 8-10 p.m. to provide special event style and fashion tips. Rose, well known for her women's wear and bridal designs, will host a sophisticated evening of chic style, inviting her guests to toast life's most unforgettable moments. Whether the host or the guest of a pending special event or the bride or bridesmaid for an upcoming wedding, women are invited to bring in their outfit inspirations or photos for the chance to receive expert style advice from the designer. Models will feature designs from Rose's apparel line paired with her Payless shoes, illustrating how to create the perfect combination of elegance and affordability for an event to remember. Wedding cake and desserts to be served.
Fashionistas armed with the most necessary of party accessories, their dancing shoes, can inspire their next party outfit with advice from one of fashion's greatest visionaries -- stylist and costume designer Patricia Field. America's Style Icon -- renowned for her work as stylist on the Sex and the City(R) TV series and more recently as stylist for the ABC hit Ugly Betty, as well as an Oscar(R) nominee for her costume designs for the movie The Devil Wears Prada -- has also been the styling force behind Payless' TV and print ads for nearly a decade. Field also designs the Payless designer label, Patricia Field for Payless, with capsule collections offered at the retailer. She will be in the Payless store in Soho (513 Broadway between Spring and Broome Streets) for a personal appearance and to spill some of her best style secrets during a downtown shopping party from 8-10 p.m.
As a company that continues to establish philanthropic programs to support important causes, Payless is thrilled to give back to the New York community by selling a limited-edition Payless Fashion's Night Out Tote. This exclusive tote is one of a few specialty items offered by participating retailers that features the official Fashion's Night Out cityscape graphic. The chic and functional reusable tote is made of black rip-stop nylon with an electric blue lining - perfect for a night of shopping! Retail price is $10 with $5 from each sale donated to The National September 11 Memorial & Museum at the World Trade Center.
Payless Sponsors the Official Ride of Fashion's Night Out
Payless will be the exclusive sponsor of the four Gray Line double-decker shuttle buses that will operate from 6-11 pm Sept. 10, offering free rides to customers from neighborhood to neighborhood in Manhattan. The buses will pick-up and drop-off at key shopping locations throughout Manhattan including in front of the three Payless stores offering the late-night events.
Fashion's Night Out is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2009, more than 700 stores will stay open late to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events.
Fashionistas armed with the most necessary of party accessories, their dancing shoes, can inspire their next party outfit with advice from one of fashion's greatest visionaries -- stylist and costume designer Patricia Field. America's Style Icon -- renowned for her work as stylist on the Sex and the City(R) TV series and more recently as stylist for the ABC hit Ugly Betty, as well as an Oscar(R) nominee for her costume designs for the movie The Devil Wears Prada -- has also been the styling force behind Payless' TV and print ads for nearly a decade. Field also designs the Payless designer label, Patricia Field for Payless, with capsule collections offered at the retailer. She will be in the Payless store in Soho (513 Broadway between Spring and Broome Streets) for a personal appearance and to spill some of her best style secrets during a downtown shopping party from 8-10 p.m.
As a company that continues to establish philanthropic programs to support important causes, Payless is thrilled to give back to the New York community by selling a limited-edition Payless Fashion's Night Out Tote. This exclusive tote is one of a few specialty items offered by participating retailers that features the official Fashion's Night Out cityscape graphic. The chic and functional reusable tote is made of black rip-stop nylon with an electric blue lining - perfect for a night of shopping! Retail price is $10 with $5 from each sale donated to The National September 11 Memorial & Museum at the World Trade Center.
Payless Sponsors the Official Ride of Fashion's Night Out
Payless will be the exclusive sponsor of the four Gray Line double-decker shuttle buses that will operate from 6-11 pm Sept. 10, offering free rides to customers from neighborhood to neighborhood in Manhattan. The buses will pick-up and drop-off at key shopping locations throughout Manhattan including in front of the three Payless stores offering the late-night events.
Fashion's Night Out is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2009, more than 700 stores will stay open late to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events.
Payless ShoeSource
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