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Diamonds & damsels fashion show with a difference
Aug '09
Dharmanandan Diamonds in association with EIJS organized a “diamond and damsels evening” fashion show to display the elite collections of Bridal Diamonds, Light wear Diamonds, Jadau, Bridal Gold and Light Wear Fashion Jewellery at The Park-Galaxy on Saturday night. EIJS brings the first ever B2B exhibition on jewellery, gems and allied products to eastern India. This is a first of its kind initiative targeted at the Jewellery Retailers in Eastern India.

City models Nisha, Madhabilata, Ariti, Chirasree, Rachael, Tiffany, Ushosri and Suchira showcased the exclusive designer jewellery at the stylish and ornamented fashion show, choreographed by Sanjukta. The models were wrapped in different styles of wears for each collection. With the heavy sarees on they looked stunning in the Gold Bridal Jewellery collections. The Light Wear diamond jewelleries combined with the solid color sarees were mesmerizing.

The trendy and elegant ghagra cholis with the classy Jaipur Jadau ornaments brought the essence of Rajasthan. The chic and fashionable light wear fashion jewellery mingled with the trendy western clothes and the Milleret watches were breath taking for the generation next. The models in the diamond bridal collections were exclusively stunning and sufficed as a healthy treat for all the fashion conscious eyes.

About the Exhibition:
East India Jewellery Show is the first ever B2B show in Eastern India, perfectly timed after the show in Hyderabad. With a centrally air conditioned sprawling indoor venue at Netaji Indoor Stadium, EIJS will have several stalls by superior players of the gem and jewellery industry.

With an eagerness to get associated with a region having rich cultural and social heritage where jewellery has a tremendous emotional connect, EIJS has turned its wheel towards the east to tap the right opportunities for the growth of business.

The participants inlcuded names like Dharmanandan Diamonds, Sangam Chains, Niru Diamonds, Bilala Jewellers, Cogent Jewellery, Veeline, Bipin Jewellers, Exquisite Exports, Quantum Equipments, H.K. Jewellers and N.R. Sons. With interactive seminars and workshops for the retailers followed by a fascinating fashion show, this will be meant for everyone associated with the jewellery trade. The exhibition showcased jewellery crafted in loose diamonds, gold, silver, jadao and kundan beginning from Rs. 2000/- to Rs. 3000/-.

About EIJS:
EIJS 2009 is an endeavour to bridge the gap that exists between the West and the East. Most manufacturers, diamond merchants, equipment dealers are largely based out of Maharastra, Gujrat, Rajasthan and some from the South too. The primarily markets that they look at tradiotionally have been the West, North and the South. The East has been a market not tapped, but one which abounds with a culture of jewellery consumption and is a region where a large number of retail jewellers have mushroomed in the past few years.

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Courtesy: Andritz

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