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A*Muse, Pamela Anderson to bring beach fashion at NZFW

08
Sep '09
Richie Rich, New York fashion designer will launch his latest collection, A*Muse, featuring Pamela Anderson at New Zealand Fashion Week in Auckland on September 25, 2009. This will be the first stop on a worldwide promotional tour in which Rich and Anderson will be introducing the brand to major cities in the U.S., Europe, and Asia.

The A*Muse brand will be an animal-friendly, organic line, consisting of bathing suits, designer printed t-shirts featuring images of Pamela Anderson and the designer himself, including hoodies and zip ups, a full range of casual dresses, and beachwear.

Richie Rich has been defined by many as New York's modern day Warhol. It seemed appropriate that Richie would incorporate the images of the muses that have inspired him over the years into his designs. Richie knew, from the beginning, that the first muse for this collection had to be his longtime friend, Pamela Anderson. “Pam has long been a source of inspiration to me, she has this amazing combination of the sweet girl next door but in the most glamorous of ways -- I love her lust for life!” Richie describes the A*Muse collection inspired by Anderson as, “fun, sexy, surfer girl from Malibu meets Andy Warhol.”

When describing her relationship with Richie, Pamela stated, “Richie and I are soul mates. We both love to surprise people; we both love to have fun. We both love clothes, even though I don't always manage to wear them full time! I am proud that he has anointed me his “MUSE” for these designs and collaborating with him is a fantastic experience.”

Richie Rich rose to fame in the world of fashion when he launched the Heatherette brand in 1999. Richie showed up at a party in one of his own customized tops and caught the attention of stylist Patricia Field who asked Richie to create one of his “Name” shirts for Sarah Jessica Parker's character on Sex and the City.

Air New Zealand Fashion Week


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