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Rachel Roy unveils pop-up store with diffusion line

10
Sep '09
Rachel Roy announced the opening of a pop-up store to celebrate the launch of the new Rachel Rachel Roy diffusion line.

The 1,900 square foot store will house select product from the Rachel Rachel Roy collection including sportswear, footwear, handbags and jewelry. The store design will include vintage dress forms throughout the space and an area dedicated to graffiti panels designed by renowned tag artist SenOne

Founder and artistic director Rachel Roy said, "I love creating a story through an environment. A pop-up store not only allows me to do just that for my secondary collection, Rachel Rachel Roy, but it gives me the opportunity to showcase the collection while getting first hand feedback about the collection from my girls. I have always loved working directly with my customer."

The store will be open to the public for a limited time at 111 Spring Street (between Mercer and Greene) in New York City's SoHo neighborhood beginning September 9th through September 16th from 11am-8pm, Monday to Saturday and 10am-8pm on Sunday. A series of special events are scheduled during the week that the store is open.

As part of the special event schedule, the store will be participating in Fashion's Night Out, the VOGUE Magazine initiative being held on September 10th encouraging stores to stay open until 11PM to promote stimulation to the economy. The evening will be hosted by Grammy Award winning singer/songwriter Estelle, music by DJ Lady Bunny, custom graffiti creations by SenOne and treats from a vintage Good Humor truck. Part of the evening's proceeds will benefit New Yorkers For Children and attendees will be able to sign a custom graffiti panel to show their support for the charity. Rachel is a dedicated member of the organization's Friends Committee, which supports NYFC's efforts to help youth in foster care in New York City.

Other special events include:

- Friday, September 11th: Product sampling by Baked by Melissa

- Saturday, September 12th: Airbrush tattoo artistry and product sampling by Pinkberry

- Sunday, September 13th: Illy Issimo product sampling

The new Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.


Rachel Roy


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