Home / Knowledge / News / Fashion / Mercedes-Benz Fashion Week to spread stylish spring trends
Mercedes-Benz Fashion Week to spread stylish spring trends
10
Sep '09
The fashion set kicks into high-gear as Mercedes-Benz Fashion Week packs the Tents at Bryant Park with over 60 designers, who will showcase their 2010 Spring Collections from September 10-17, 2009. The iconic tents at Bryant Park are metaphorically packed too, as this season's trunk and travel theme highlights the future move of Mercedes-Benz Fashion Week to Lincoln Center and its integral role in the world-wide fashion industry.

Mercedes-Benz, title sponsor of the preeminent fashion event that draws international attention and over 100,000 visitors, features established designers including Yigal Azrouel, Chado Ralph Rucci, Badgley Mischka, Diane Von Furstenberg, 3.1 phillip lim, Michael Kors, Tommy Hilfiger and this season's Mercedes-Benz Presents Designer, Narciso Rodriguez, who will debut his Spring 2010 Collection on September 15, 2009 at 8:00 PM.

The Bryant Park Tent lobby is the focus for showcasing the interplay between fashion and this season's travel theme. A retrospective exhibit depicts iconic Mercedes-Benz vehicles and fashion trends from the 1940's through 2010 that is curated by Dayle Haddon and Narciso Rodriguez, who hand-picked wardrobe samples from his past collections over two decades.

A nostalgic display pays homage to the nine generations of the E-class and the evolution of travel by automobile. Vintage luggage pieces by Karl Baisch for the 1954 Mercedes-Benz 220 Coupe, along with luxury contemporary bespoke luggage from Globetrotter and Gucci, are the centerpieces of a September 10th Trunk Show co-presented by Saks Fifth Avenue. Throughout the entire week, guests can view the bespoke luggage and send e-postcards from an interactive screen at the display.

"The 2010 spring season is a time of year when people begin thinking about their summer excursions creating a natural connection between fashion and travel," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "Customers choose Mercedes-Benz vehicles for a luxurious, sophisticated and safe travel experience and that is creatively displayed at the tents with two of our newest and most technologically advanced vehicles, the E-coupe and sedan."

Mercedes-Benz E-Class vehicles take center stage at Bryant Park including the 2010 E350 coupe currently in dealerships and the E63 AMG available this fall.

"Similar to fashion from the runway, Mercedes-Benz vehicles are designed for the roadway and developed for individuals who view luxury travel as central to their lifestyle," said Fern Mallis, Senior Vice President of IMG Fashion. "This season's luggage theme incorporates several travel and fashion perspectives from the upcoming move to Lincoln Center to packing the latest fashions for a road trip. . . to thousands of attendees that flock to New York to experience Mercedes-Benz Fashion Week."

2010 E-Class
This season, Mercedes-Benz premieres its 2010 E-Class vehicles with the E63 AMG sedan and the E350 Coupe. The ninth generation E-Class captures timeless style and sophistication. Trapezoidal shaped headlamps create a bold, avant-garde face while a muscular body is defined by several convex surfaces and taut lines including one that follows each rear wheelwell to shape the contours of the rear fenders that are reminiscent of the famous 1953 "Ponton Mercedes." The E350 Coupe on display at Mercedes-Benz Fashion Week is a special Olivine Grey launch color, a unique and proprietary combination of olive green and grey.


Must ReadView All

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Indian textiles minister assures Manipur sector support

Textiles | On 15th Oct 2018

Indian textiles minister assures Manipur sector support

Indian textiles minister Smriti Irani recently assured Manipur state...

Courtesy: Huntsman

Textiles | On 15th Oct 2018

Huntsman Textile Effects & Chemours expand alliance

Huntsman Textile Effects and Chemours are set to expand their...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search