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13th CPM – Collection Première Moscow shows strength

11
Sep '09

Over the past four days the fashion world has been agog in Moscow where the 13th CPM – Collection Première Moscow (6 to 9 September) drew to a close on Wednesday acting as a barometer for the current climate on the Russian apparel market. The results surprised observers and participants alike: CPM went a lot better than anyone expected. A total of over 16,200 buyers (September 2008: 18,500, February 2009: 16,100) from Russia as well as from other CIS states visited Eastern Europe's leading international fashion trade fair at the Expocentr Fairgrounds in Moscow.

Approximately 1,000 brands from 31 countries used CPM as a platform to present their fashion for Spring/Summer 2010. The ranges on display were as versatile as usual: women's, men's and children's fashion, lingerie, leatherwear and fur, wedding and evening fashion, young fashion, leisure wear as well as accessories were offered to buyers for order at CPM. Nearly all exhibitors returned home with a good feeling because not only visitor attendance had remained stable compared to the previous event; the quality of buyers had also improved clearly once again.

Summing up results Vladimir Gul, Managing Director of Gul Handels GmbH (representing such brands as Passigatti, Milestone, Rosner and Gelco), said: “Things went better than expected for nearly all exhibitors here in the German pavilion. The atmosphere was considerably more positive than in February. Many buyers even enquired about stock merchandise because they need goods for their stores short term.” Carla Korn, General Manager at Steilmann Osteuropa (with such brands as Apanage, Kapalua and Stones), shared this assessment of the trade fair results: “We already reached the target we had set ourselves for the trade fair even after just two days.

The situation on the Russian apparel market is admittedly still very tense, but by far no longer as gloomy and hopeless as six months ago. Things seem to be picking up again slowly but surely.” And Stephan Brunnsteiner of the Spanish label Mayoral adds: “Particularly the second and third days of CPM were “super dooper” for us. We made noticeably more contacts than in February and are extremely happy with the outcome considering the underlying circumstances.”

“Registering over 16,200 visitors we have reached almost 75% of our target group on the Russian market. This means: for three out of four potential buyers CPM is an important information and order platform,” explained Igedo CEO Philipp Kronen. “This time substantially more buyers came especially from southern Russia, the Ural region and Siberia,” he added. Kronen voiced his optimism that CPM would be back on course for growth in February. “We have talked to associations that are planning to significantly extend exhibition space for their exhibitors. For the German exhibitors the Federal Government has again approved its support as part of the scheme for participation in trade fairs abroad (AMP) – which means we expect numerous brands to return.”

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