Home / Knowledge / News / Fashion / Korean Mix-And-Match reveals quirky look of US woman

Korean Mix-And-Match reveals quirky look of US woman

19
Sep '09
Seize Sei presents its contemporary 2010 collection of conceptual separates with a multiple-piece approach breaking into the US market. The collection - sheath dresses, jackets and blazers, tailored trousers and harem pants, vests, cotton jersey tees and tanks, shorts and assorted fashion tops in blended fabric combinations of silk, cotton, linen and polyester fabric - contains mix-and-match investment pieces for today's budget-conscious consumers looking to update their looks.

Each piece possesses great fabric quality, classic yet unique design elements, and innovative detail combinations. Her collection strikes a balance not easily attained: they are luxurious yet sporty, sharp and modern without sacrificing beauty and design, quirky in detailing yet enduringly wearable.

The brand, Seize Sei, understands the economic situation and its target market behaviors. "Times are tough right now, so consumers are spending their money wisely by purchasing pieces rather than collections. Women are looking for classic pieces that will last longer than trendy items that go out of style after a season", said Sung Ah Cho, the designer of the brand.

The designer creates clothing with great attention to detail in fit, seams, drapery, pleating, and color-contrasting to update classic pieces into modern, contemporary sportswear. Ideal for casual day to evening looks and some pieces being appropriate for the office, this line offers versatility, comfort and unlimited options for everyday wear. While the color palette contains the basic whites, creams, blacks and grays, color-contrasting elements with additional monochromatic hues of muted neutrals, warm blush undertones, faded blues and khakis provide buyers with additional versatile fashion choices for better profit margins.

"The designs are different but amazingly wearable," says Larissa Van Duser, fashion consultant. "Each piece has its own quiet tranquility that bridges the gap between femininity and everyday casual wear. The detailing with structural pleats and refined draping produces creative volumes and shapes that are balanced with timeless fabrics and neutral hues."

Since its foundation as a non-profit government agency in 1979, SBC has been committed to fostering and promoting Korean small and medium sized businesses. SBC understands that excellence comes in different sizes and offers assistance to Korean businesses in entering the U.S. market.

The head designer, Ms. Sung Ah Cho graduated from Polimoda International Institute in Italy in 2002. Working for various design teams such as the Italian brand, BERETTA, French brand, Raid Gauloises and launching the Jeep Europe Fashion line (Chrysler) over the years has prepared her to work as a design consultant for Italian brand BELFE and established DI ("design of idea") in Korea by 2007.

Seize Sei


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 17th Aug 2019

EBA benefit withdrawal to hurt 4 mn Cambodians: GMAC

The Garment Manufacturers Association in Cambodia recently said the...

Pic: Infinited Fiber

Textiles | On 17th Aug 2019

Infinited Fiber receives lead investment from RGE

Singapore-based RGE Pte Ltd has joined a group of investors including ...

Pic: Macy's

Apparel/Garments | On 17th Aug 2019

Macy's net sales down to $5,546 mn in Q2 of 2019

Macy's Inc reported net sales of $5,546 million in Q2 of 2019 ending...

Interviews View All

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search