Home / Knowledge / News / Fashion / 'The New Pure' vows at LFW S/S runway – Day 3
'The New Pure' vows at LFW S/S runway – Day 3
Sep '09
Rohit and Abhishek, and Sanjay Hingu recreated the grandeur of India at Lakme Fashion Week spring/summer 2010. With inspirations from royal India and colours like orange, rust, brown, purple and the eternal favourites – black and white; the designing duo of Rohit and Abhishek presented a men's wear line at Lakme Fashion Week Spring/Summer 2010 that was rich in style and silhouette.

Showing the evolution of the fashionable man to The New Pure man of 2010; the look reflected business and casual dressing in linen, cotton, satin and velvet for waist coats, Jodhpuri jackets, slim long lines and interesting detailing for trousers which were lean and low slung. The treatment given to conventional men's wear was noticeable in the cape sleeved rust Jodhpuri jacket worn with English khaki patched breeches, a striking purple jacquard patched coat with ombre breeches, deep brown formal Jodhpuri suit and a very interesting Jodhpuri tuxedo with golden shirt and black trousers.

Angarkha tunics, the Indian bundi or waist coat, striped satin lapel jackets and the return of the safari coat albeit in a new avatar, completed the collection. Breeches were the favoured option with jackets, waist coats, short or long kurtas and tunics. Red was a vibrant colour that the designing duo opted, for this retro bottom wear when it was teamed with a contrasting, almost military like khaki two pocket jacket.

Here was a collection that created masculine fashion magic on the catwalk by Rohit and Abhishek for men who go for the unconventional look in their wardrobes.

Fashion and the freedom movement have inspired designers for decades and so the Indian struggle for independence was the theme for Sanjay Hingu's look for men's wear at Lakme Fashion Week Spring/Summer 2010.

For Sanjay it was the karma of the freedom fighters that gave rise to this collection on a colour palette which was sombre in shades of grey, for cotton and linen. From Gandhi and Nehru prints on jackets and Tees there were Subhash Chandra Bose and Sarojini Naidu who also embellished the garments and were the new fashion icon motifs for the coming season.

Opening the show with Jawaharlal Nehru's Independence Day speech at midnight, anjay sent a stylish grey jacket with zipper detailing on back, sides and sleeves to set the mood of the look. The western silhouettes started with a bomber jacket, shirts, pants, and Tees which were given touches of the theme in print while the trimming, piping and other unconventional effects like a one lapel for a jacket, the combo of jacket kurti and trouser and knits with multiple pocket flaps gave a new style dimension to men's wear.

Sanjay Hingu's men's wear for the coming season has that nostalgic retro influence which will surely make it timeless apparel with ethnic international touches for the male buyer.

Lakme Fashion Week

Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search