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Burberry Prorsum closes London Fashion Week

24
Sep '09
Burberry closed London Fashion Week with the showing of its Burberry Prorsum Womenswear Spring Summer 2010 collection.

The show at the Rootstein Hopkins Parade Ground at the Chelsea College of Art and Design in Westminster, London celebrated the new Burberry headquarters at Horseferry House in Westminster as well as the 25th anniversary of London Fashion Week.

The show was attended by over 1300 guests including Burberry CEO Angela Ahrendts, Emma Watson, Liv Tyler, Gwyneth Paltrow, Mary-Kate Olsen, Dev Patel, Freida Pinto, Agyness Deyn, Alexa Chung, Mario Testino, Victoria Beckham, Maggie Cheung, Na Young Lee, Douglas Booth, Samantha Cameron, Donna Air, David Walliams, Jamie Campbell Bower and Jaquetta Wheeler.

The Burberry show was streamed live for the first time directly from the show space in London at live.burberry.com where online viewers were allowed to comment on the collection.

The show space was within walking distance from the new Burberry Global Headquarters at Horseferry House, designed by Burberry Creative Director Christopher Bailey, where Christopher and Angela Ahrendts hosted an after-show event to mark the brand's involvement in London Fashion Week.

Music at the event was provided by British band The Kooks as well as British model Agyness Deyn and British TV presenter Alexa Chung who DJ'd at the event.

Burberry, which is headquartered in London and listed on the FTSE 100 was founded in 1856.

Burberry


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