Home / Knowledge / News / Fashion / Collective Brands creates new identity for Stride Rite
Collective Brands creates new identity for Stride Rite
25
Sep '09
Collective Brands Inc announced that The Stride Rite Corporation will now be doing business as Collective Brands Performance + Lifestyle Group -- a move to better reflect and communicate the broad range of premium and iconic performance and lifestyle brands in the company, as well as its new, strengthened business model.

"We believe this new name elevates the strength and diversity of our brand portfolio, while also representing our role in Collective Brands," said Gregg Ribatt, CEO of Collective Brands Performance + Lifestyle Group. "The new name best describes what brings us together -- a collection of fiercely independent performance and lifestyle brands with unique personalities and strong marketplace positions, each focused on distinct and targeted customer groups. As well, as a result of being part of Collective Brands, we have a renewed and strengthened business model leveraging powerful infrastructure designed to platform our brands and businesses for maximum success in the global marketplace."

Collective Brands Performance + Lifestyle Group includes Sperry Top-Sider, Saucony, Keds and the Stride Rite Children's Group with its brands Stride Rite, Robeez, Keds Kids, Saucony Kids and Sperry Top-Sider Kids, among others, which are sold through Stride Rite retail stores and wholesale partners. There is no change to the time-honored Stride Rite children's footwear brand or the Stride Rite Children's Group as part of this move. Collective Brands Performance + Lifestyle Group continues to be headquartered in Lexington, Mass., a suburb of Boston.

The new and strengthened business model of Collective Brands Performance + Lifestyle Group has been evolving over the past few years, resulting from the 2007 acquisition of The Stride Rite Corporation and formation of Collective Brands, Inc., which supports all its businesses through Centers of Excellence teams -- shared infrastructure in such key functional areas as Global Sourcing and Supply Chain, Finance, Strategy, Store Development, Information Technology, Legal and Human Resources. The Collective Brands Performance + Lifestyle Group leverages this strategic support from its parent company to ensure each brand's leadership position and to seize international growth opportunities, a key strategic initiative.

"The Collective Brands business model enables our brands to operate adroitly and autonomously against their own strategic plans toward specific consumer segments and markets. We then bring the power of Collective Brands' infrastructure and Centers of Excellence to bear in platforming these brands with best-in-class capabilities," said Matthew E. Rubel, Chairman, CEO, and President of Collective Brands, Inc. "This move to create a new identity for The Stride Rite Corporation by doing business under the name Collective Brands Performance + Lifestyle Group is designed to amplify and unleash the important individual brands that collectively make up this vital part of our company, while connecting them to an organization with extensive global reach."

Collective Brands Performance + Lifestyle Group is a leading provider of iconic performance and lifestyle brands, each with unique personalities and strong marketplace positions focused on distinct and targeted consumer segments.

Collective Brands Inc


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

Courtesy: Industree Skill Transform

Textiles | On 26th Sep 2018

Industree helps weavers enhance design capabilities

Industree Skill Transform Pvt Ltd (ISTPL) is a skill development...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search