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Oakley's Gretchen Bleiler collection represents beauty & strength

Oct '09
Oakley, Inc. announced the release of the 2009 Gretchen Bleiler Signature Series, a collection of premium apparel and accessories that celebrate the style and spark of the namesake snowboarding champion.

"Both on and off the mountain, Gretchen embodies the Oakley brand," said Jenn Bradley, director of Oakley Women's brand. "She's a strong, independent and courageous woman, a risk taker whose goals and initiatives align perfectly with the company.

Her sense of style is edgy and sophisticated without ever losing touch with the playful charm and confident allure that make her a one-and-only, and her originality shines through in every piece of this collection," Bradley concluded.

The 14-piece compilation includes design originals in colors ranging from olive to bright purple, shades that infuse fresh energy. Features such as wooden buttons with touches of antique brass evoke a high-end fashion feel.

Added touches, such as the gold chain on the new Mane Jacket, lavish the line with refinement. Reminiscent of a vintage pocket watch, the accent carries a subtle GB pendant and is just one of the highlights that enrich the collection with Gretchen's unique sense of style.

Topping off the collection are two goggles and an eyewear design from the Oakley Signature Series. The popular A Frame® Snow goggle and the women-specific snow goggle called Oakley Stockholm, created to represent a mix of nobility, courage and femininity, let Gretchen take on the half pipe with beauty and strength. Gretchen's sunglass of choice for the new collection, Oakley Restless, features bold gold coloration and subtle leather accents.

Gretchen's passion for the environment played a role in the creation of key pieces for her new Oakley collection. Designed with awareness of critical issues now facing the planet, the Eco versions of these performance products are composed of 100% recycled materials and are manufactured without solvents.

These garments are part of the Eco Circle program and utilize Eco Storm fabric, a waterproof and highly breathable material that is itself recyclable. Pieces in the collection that resonate with Gretchen's environmental awareness include two jackets, one pant and two organic tees designed to be worn on or off the slopes.

A native of Ohio, Gretchen Bleiler found her passion in winter sports by the age of eleven. She is a three-time X Games Gold Medalist and an Olympic Silver Medalist.

The Gretchen Bleiler Signature Series is available at Oakley O Stores and at select retailers. Visit Oakley.com for more information on the company's sport performance and lifestyle innovations.

Oakley Inc

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