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Allison Baver to endorse P&G beauty brands at Olympics

06
Oct '09
Wilhelmina International, Inc. announced that Procter & Gamble, one of the leading consumer products companies in the world, will be sponsoring Allison Baver, U.S. Olympic Speed Skater, at the upcoming 2010 Winter Olympics in Vancouver. Baver is represented by Wilhelmina Sports.

Baver will be aligned with P&G beauty brands including COVERGIRL, Olay, Olay Quench, Pantene, Secret, and Venus, and will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail. Baver is one of only six world class athletes with whom P&G has announced marketing alliances for the 2010 Winter Olympics to date.

Wilhelmina Sports represents world class athletes across a range of professional and amateur sports. As a division of Wilhelmina International, Wilhelmina Sports has a particular strength in enhancing the visibility of attractive, determined athletes within the fashion and beauty categories, which are core to Wilhelmina's leading model management franchise. Wilhelmina athletes endorse leading brands worldwide.

Wilhelmina congratulates Allison Baver on her selection by Procter & Gamble and wishes her great success at the upcoming 2010 Winter Olympics.

Through Wilhelmina Models and its other subsidiaries, Wilhelmina International, Inc. provides traditional, full-service fashion model and talent management services, specializing in the representation and management of leading models, entertainers, artists, athletes and other talent to various customers and clients including retailers, designers, advertising agencies and catalog companies.

Wilhelmina International, Inc


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