Home / Knowledge / News / Fashion / 'SKECHERS is the perfect brand for India' – Winner Sports
'SKECHERS is the perfect brand for India' – Winner Sports
07
Oct '09
SKECHERS USA, Inc. announced that it has signed a deal with Winner Sports Pvt. Ltd. to license and distribute SKECHERS footwear and apparel in India.

Winner Sports is a wholly-owned subsidiary of Pantaloon Retail India Ltd., part of Future Group. Future Group is an Indian business house that operates the country's leading retail and distribution chains along with allied businesses in the consumption space. This deal unites SKECHERS with a partner who has the experience and infrastructure to reach a wide cross-section of the billion-plus consumers within this fast-growing nation.

“We're very excited to grow SKECHERS in India, a mega-market filled with mega potential,” began Michael Greenberg, president of SKECHERS. “Our partnership with Winner Sports will be a key factor in reaching that potential, and we believe India will contribute to international growth and positively impact our business in the next two to three years.”

Over the last three years, SKECHERS has solidified the brand in some of the largest markets around the world by launching a subsidiary in Brazil and establishing a successful joint venture in China. Along with current distribution in Indonesia and the Company's powerhouse brand status in the United States, the India deal will elevate SKECHERS as a footwear leader in the top five most populated countries and around the world.

“SKECHERS is the perfect brand for India,” said Ravdeep Singh, CEO of Winner Sports. “Indian consumers desire fashionable product at an attractive price and SKECHERS meets both of those demands. We look forward to leveraging our lifestyle and retail experience to make the brand a great success here.”

Winner Sports will launch SKECHERS in India in November with select styles from SKECHERS men's and women's lines. SKECHERS Kids will be added to the collection in 2010. Additionally, licensed apparel will be produced within India and is expected to debut in Spring 2010.

Future Group operates India's leading retail chains like Big Bazaar, Pantaloons, Central and Planet Sports that are present in 73 cities and 65 rural locations throughout the country. Leveraging this robust and deep Group penetration, Winner Sports plans to aggressively roll out SKECHERS product to more than 75 retail stores and key accounts within two years.

“We've been waiting for the right time and partner to properly grow the brand in India,” said Marvin Bernstein, managing partner for SKECHERS, S.à.r.l. “The current political landscape, combined with the retail capabilities of Winner Sports, has now opened the door for SKECHERS to find new opportunity and success in this exploding market.”

Winner Sports, a fully-owned subsidiary of Pantaloon Retail India Limited, operates Planet Sports, the country's leading multi-brand sports lifestyle retail chain with over 65 specialty stores. The Company also has a distribution presence in additional Future Group formats like Pantaloon, Central and Brand Factory in over 40 cities across India.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names.

SKECHERS USA Inc


Must ReadView All

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Courtesy: Fast Retailing

Apparel/Garments | On 15th Oct 2018

Fast Retailing operating profit soars 33.9% in FY18

Fast Retailing has achieved a record performance in the twelve months ...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search