Home / Knowledge / News / Fashion / Maasai Marathoners to wear PUMA technical running gear
Maasai Marathoners to wear PUMA technical running gear
14
Oct '09
Global sportlifestyle brand PUMA announced their support of the Maasai Wilderness Conservation Trust (MWCT), a non-profit organization based in Kenya that supports the preservation of biodiversity within the Maasai tribal lands of East Africa by promoting conservation, education and health services within the Maasai community.

As part of the partnership, PUMA will be one of the official sponsors of the Maasai Marathon, a group of thirty runners lead by three Maasai warriors, Parashi Ntanin, Samson Parashina and Martin Sunte, and actor/conservationist Edward Norton, who will run in the ING New York City Marathon on Sunday, November 1st for the MWCT.

“As a global sportlifestyle brand committed to making this world a healthier place, it's an honor for PUMA to align and support the runners of the Maasai Marathon and the MWCT. Through our partnership, PUMA will help educate consumers and bring more awareness to the preservation of ecosystems and cultures in east Africa, as well as all over the world,” said Jay Piccola, President and General Manager for PUMA North America. “The conservation of the environment around the world is a priority for PUMA.”

PUMA has been a long time supporter of a wide variety of causes in Africa, as part of our commitment to make the world a healthier, more peaceful and more creative world. The partnership with MWCT aligns with PUMA's efforts to focus on environmental and social issues, as part of PUMAVision and PUMASafe initiatives, a division within PUMA committed to projects supporting the environment. As a long-time sponsor to eleven soccer (football) teams in Africa, PUMA has a vested interest in the well-being and conditions across the continent.

"We're totally thrilled to have PUMA's support behind our marathon team. Their commitments to African development make them a natural partner with MWCT's work. And since we're running for environmental conservation efforts what could be better than having the PUMA on our team jersey?" said Edward Norton.

As part of the sponsorship, PUMA will be working with Edward Norton and the Maasai warriors to activate several initiatives to help raise money, build awareness of the cause and educate consumers leading up to November 1st. PUMA will also create special edition PUMA/Maasai Marathon Tees to be sold at select PUMA stores and wholesale partners with proceeds going to benefit the cause.

For the race on November 1st, the Maasai warriors, Edward Norton and the team will be outfitted in PUMA technical running gear, both apparel and footwear. PUMA has designed custom performance tees for the team which will be the inspiration for the special edition tees sold at retail.

PUMA's support of the Maasai Marathon will be the first piece of a long-time partnership with the MWCT as the brand builds efforts towards further support for and within Africa with the upcoming World Cup 2010.

Puma


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search