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Beautyworld receives thumbs up from industry & market

15 Oct '09
5 min read

The first ever Nail Championship in the country, launched by Messe Frankfurt India was an overwhelming success. More than 40 participants challenged each other to a nail biting finish. The day- long competition with many segments and professional judges from as far off as Czech Republic and Germany, ended in the Championship Cup being awarded to a young professional nail artist from Mumbai. “By launching such initiatives we are encouraging our youth to look at new career options in a fast growing market. We were quite astonished at the enthusiastic turn out which definitely indicated that our assessment of the industry and positioning of the event is completely in line with market demand”, said Ms. Shammi Nagpal.

Complimenting Messe Frankfurt's initiative were its enthusiastic exhibitors, some of whom had returned for the second time.

Mr. Ashok Naik from CIPLA India said, “We met a lot of potential buyers and were very happy with the fair. The organization of the event was truly international and we will return next year”.

Ms. Sabina Shivdasani from Nail Factory in Mumbai, the only digital nail company in the country said, “We loved the entire experience of participating in Beautyworld India. We would definitely like to be back next year”.

Mr. Naseer Ahmed of Silk Route Beauty Products, Dubai said,“We were very satisfied with our first participation at the only professional show in India. The weather was definitely a deterrent to a larger visitor turnout, but the seamless organization of the show and the quality visitor turn out allowed us to make some interesting leads”.

Messe Frankfurt India also ensured the presence of Indian market leaders and association heads at the fair. Government bodies like the FDA and the Indian Customs were present at the workshops.

Speaking to the press, Mr. Alok Jhaa, Joint Commissioner Customs & Central Excise said, “ Beautyworld India is an excellent event organised with the highest quality in the country.We are happy to support such a professional show at a time when import structures are being changed to encourage trade”. He also provided interesting insights into the increasingly liberal policies of the Indian government towards imports.

Australian make up artist Ms. Olimpia Zajac was featured at the daily „Make up Hour' and was very enthusiastic about the fair. “India is an amazing country and the young people are just waiting for trends and make up tips. The influence of Bollywood is everywhere and I was astonished to be accosted by visitors asking for advice and rushing to the retail area to buy the cosmetics. Beautyworld India was an excellent fair with international standards”.

Ms. Jospehine Wackett – Board Member of Education, CIDESCO International, Switzerland, and speaker at a workshop Click here for more details.

Messe Frankfurt Trade Fairs India Pvt. Ltd.

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