Home / Knowledge / News / Fashion / Weapon Evo to be branded with iconic Star Chevron logo
Weapon Evo to be branded with iconic Star Chevron logo
15
Oct '09
Converse announced the launch of the Weapon Evo, an all-new, court-ready, basketball shoe evolved from the original Weapon, which was worn by superstars during the game's “Golden Age.” The Weapon Evo will be branded with the iconic Star Chevron logo, which will now be the primary logo on all Converse basketball footwear.

“The Star Chevron logo represents a defining time in basketball history,” said Geoff Cottrill, Chief Marketing Officer. “This logo first appeared on footwear when players changed basketball by bringing their unique style to the sport. Converse still stands for that today and we celebrate those who create positive change and challenge the status quo.”

The shoe's design is inspired from the original Weapon. It features an ankle support Y-bar and the original “broken Herringbone” traction pattern that allows increased grip. The iconic Weapon toe and heel overlays, along with bold color blockings, give the shoe a retro look for off-court appeal.

The Weapon Evo also debuts Converse Balls Technology, an all-new cushioning system in the shoe's heel that provides excellent impact protection. The heel of the shoe has several polyurethane balls that rebound and push back when compressed during play. The cushioning system creates unique, low profile support that reacts to the athlete's foot as it responds to the demands of the game. The balls are enclosed in a clear TPU cage to provide stability and attractive visible technology. The Evo also features a perforated leather upper for enhanced breathability, fit and feel and an additional lateral support overlay to help contain splay during hard cuts.

The Weapon Evo brings Converse's independent attitude to players, both pro and pick-up – with Converse Balls Technology and a refreshed design that brings Converse heritage to today's game. Converse introduced the Weapon Evo to musicians this summer at the first-ever Band of Ballers tournament. Jim Jones, Asher Roth, Pac Div, Matt and Kim and others laced up the Weapon Evo and squared off on the court in gritty 3-on-3 contents where Jim Jones walked away a champion. Content from the event is posted online in webisodes on Converse.com.

The Weapon Evo hit stores with two premium colorways that pay homage to the original Weapon, worn by two of basketball's greatest on-court rivals.The Weapon Evo will continue to roll out in nine team colorways at nationwide sports specialty retailers in September. Two additional in-line colorways roll out at nationwide sports specialty retailers in October 2009.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America's Original Sports Company” and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 43 company-owned retail locations in the U.S.

Converse Inc


Must ReadView All

Courtesy: Mikes Photos from Pexels

Apparel/Garments | On 17th Oct 2018

Bangladesh garment exports swell 14.66% in Q1 FY19

Readymade garment exports from Bangladesh increased by 14.66 per cent ...

Courtesy: WTO

Textiles | On 17th Oct 2018

WTO rejects Panama claim for $210-mn sanctions on Columbia

A World Trade Organisation (WTO) panel recently rejected Panama’s...

India ranks 147th in Oxfam world inequality index

Textiles | On 17th Oct 2018

India ranks 147th in Oxfam world inequality index

India has been ranked 147th among 157 countries in a new worldwide...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search