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Weapon Evo to be branded with iconic Star Chevron logo

15
Oct '09
Converse announced the launch of the Weapon Evo, an all-new, court-ready, basketball shoe evolved from the original Weapon, which was worn by superstars during the game's “Golden Age.” The Weapon Evo will be branded with the iconic Star Chevron logo, which will now be the primary logo on all Converse basketball footwear.

“The Star Chevron logo represents a defining time in basketball history,” said Geoff Cottrill, Chief Marketing Officer. “This logo first appeared on footwear when players changed basketball by bringing their unique style to the sport. Converse still stands for that today and we celebrate those who create positive change and challenge the status quo.”

The shoe's design is inspired from the original Weapon. It features an ankle support Y-bar and the original “broken Herringbone” traction pattern that allows increased grip. The iconic Weapon toe and heel overlays, along with bold color blockings, give the shoe a retro look for off-court appeal.

The Weapon Evo also debuts Converse Balls Technology, an all-new cushioning system in the shoe's heel that provides excellent impact protection. The heel of the shoe has several polyurethane balls that rebound and push back when compressed during play. The cushioning system creates unique, low profile support that reacts to the athlete's foot as it responds to the demands of the game. The balls are enclosed in a clear TPU cage to provide stability and attractive visible technology. The Evo also features a perforated leather upper for enhanced breathability, fit and feel and an additional lateral support overlay to help contain splay during hard cuts.

The Weapon Evo brings Converse's independent attitude to players, both pro and pick-up – with Converse Balls Technology and a refreshed design that brings Converse heritage to today's game. Converse introduced the Weapon Evo to musicians this summer at the first-ever Band of Ballers tournament. Jim Jones, Asher Roth, Pac Div, Matt and Kim and others laced up the Weapon Evo and squared off on the court in gritty 3-on-3 contents where Jim Jones walked away a champion. Content from the event is posted online in webisodes on Converse.com.

The Weapon Evo hit stores with two premium colorways that pay homage to the original Weapon, worn by two of basketball's greatest on-court rivals.The Weapon Evo will continue to roll out in nine team colorways at nationwide sports specialty retailers in September. Two additional in-line colorways roll out at nationwide sports specialty retailers in October 2009.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America's Original Sports Company” and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 43 company-owned retail locations in the U.S.

Converse Inc


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