Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Shoebox franchise poised for global expansion
Shoebox franchise poised for global expansion
Oct '09
Shoebox New York, the first multi-brand women's luxury footwear franchise, officially unveiled its new store design at an event in Greenvale, NY. The guest list for the cocktail reception included an array of professionals from the fashion, retail and franchising industries. Shoebox New York is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The Shoebox New York event debuted the new look of the brand's retail environment, a design concept that is being franchised domestically and internationally. In attendance were Kenneth J. Hall, CEO of NexCen Brands; Chris Dull, president of NexCen Franchise Management; Richard Kirshenbaum, Founder & Partner, Shoebox New York and Principal of the largest licensee of the brand; store designer Sergio Mannino; shoe designer Arturo Chiang and representatives from the Camuto Group. NexCen collaborated with designer Sergio Mannino to transform the 50-year-old family-owned brand into a retail environment with the aesthetics and functionality appropriate for an internationally franchised concept.

"We were pleased to have the opportunity to bring these individuals and companies together to celebrate the new design concept," said Chris Dull,president of NexCen Franchise Management, Inc. "This is an exciting time for the brand as it continues to expand both internationally and domestically, and it was our pleasure to introduce the new store design to these industry professionals."

Shoebox New York carries designs from top European and American designers. The store also carries a selection of handbags and accessories that compliment the inventory of luxury footwear. The spring 2010 Vince Camuto handbag collection was on display at the unveiling.

As the first multi-brand luxury footwear franchise, Shoebox is uniquely positioned for expansion. In February 2008, Shoebox announced the signing of a master franchise agreement in South Korea representing the first entry for this franchise globally. The agreement was signed for a minimum of 20 stores over a 25 year term. Since then, Shoebox New York has opened doors in South Korea, Vietnam and Kuwait. Current growth plans extend to major US cities: New York, Miami, New Orleans, Los Angeles, Boston, Chicago and
Dallas. In addition, Shoebox will expand into target international markets such as Asia, Europe, Canada, Australia and the United Arab Emirates.

The Shoebox New York concept had its genesis from Shoebox, one of New York's premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and American designers, Shoebox garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised stores in the U.S. in New York and Florida and now internationally in Vietnam.

NexCen Brands Inc

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Evelyne Cholet, UCMTF

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search