Macy's 'Believe' with 'Santa Tour' featuring Queen Latifah

30 Oct '09

5 min read

National Believe Day / “Yes, Virginia” Animated Special On Friday, December 11, Macy's will celebrate the first National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, “Yes, Virginia.” Building on the story of 8-year-old Virginia O'Hanlon's letter to the editor of the New York Sun in 1897, the holiday special takes us on a charming adventure about the existence of Santa Claus and the curiosity amongst believers.

During the creation of “Yes, Virginia,” a special wish was fulfilled for 10-year-old Wish kid Taylor Hay whose voice and likeness were captured for one of the characters. The new half-hour holiday program will air on CBS on Friday, December 11, at 8 p.m. ET. “Yes, Virginia” was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia.

“Believe” Activity Guide – Based on the enormous response from schools and teachers last year, Macy's and the Make-A-Wish Foundation have created a downloadable online toolkit to facilitate interest from teachers and schools that would like to use “Believe” as a writing lesson or activity during the holiday season. The toolkit – including a Santa letter template, coloring sheet and “I Believe” bookmark cut-out – can be found on macys.com/believe.

Tell Us Why You Believe – Also new on macys.com/believe is a “Tell Us Why You Believe” contest that invites visitors to submit either a short essay or video telling the world why they believe. People can vote on the entries, with the two winners (one essay and one video) enjoying a very special VIP trip to the 2010 Macy's Thanksgiving Day Parade. To measure activity, the site will feature a working Believe Meter map that inches higher every time an essay or video is submitted. Voters have a chance to win a sweepstakes too!
Santa Tour Tracker – Macy's Believe microsite will also feature a map with Santa's whirlwind tour schedule. All Santa stop details will be listed here for believers of all ages wanting to meet the man himself.
The Believe campaign is rooted in a letter to the editor written by 8-year-old Virginia O'Hanlon in 1897 asking if there is a Santa Claus. The New York Sun newsman Francis P. Church responded with a poignantly worded essay on the importance of believing, including the famous line “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…”

Macy's

More Macys.com, Inc., News... More Fashion News - United States Of America...