Despite sales declines, market position defended - HUGO BOSS
03 Nov '09
4 min read
As a result, net debt has been reduced by 26% to EUR 459 million since September 2008.
Over the whole of 2009, HUGO BOSS is expecting a percentage decline in sales equal to the first nine months. The operating profit margin (EBITDA before special items, in relation to sales) is expected to be at the previous year's level.
Persistence in strategic realignment HUGO BOSS will continue on the path of strategic realignment and persist in optimizing structures and processes. These measures form the basis for the growth curve targeted for 2010 and beyond.
“We want to use greater differentiation in our brand portfolio to tap into further sales potential and thus strengthen our competitive advantage,” commented Claus-Dietrich Lahrs,Chairman and CEO of the Managing Board of HUGO BOSS AG, on publication of the interim financial report for January to September for the current fiscal year.