Celebration of Business of Fashion

13 Nov '09

3 min read

Lauren Bush and Ellen Gustafson, the co-founders of FEED Projects, a New York-based small business whose mission is to create good products to FEED a better world, has joined forces with New York Entrepreneur Week and Independent Retail Week: New York for a special shopping event on Tuesday, November 17th at Plaza Too in New York City. The event is being held to celebrate the FEED Bags and Bears.

November 14-20, 2009 highlights the partnership between New York Entrepreneur Week (NYEW) and Nolcha's Independent Retail Week: New York. Together, these two organizations have developed a revolutionary movement for supporting the entrepreneurial ecosystem throughout New York. As young female social entrepreneurs, Lauren and Ellen of FEED Projects believe participation in NYEW and Independent Retail Week: New York will elevate the awareness of, and opportunities for, small fashion businesses like FEED. The two young women co-founded FEED with only one product, Lauren's brainchild: the FEED 1 bag. Since 2007, they have sold over 500,000 FEED bags and raised over $5.5 million for UN World Food Program school feeding efforts around the world.

"Ellen and Lauren are grabbing the opportunities this multi-tiered week-long movement provides by supporting local entrepreneurs as well as sharing their expertise with aspiring business owners," said Kerry Bannigan, CEO Nolcha. "It is important to support fellow business owners in all aspects of the business world: learning, giving back and growing."

Ellen will be speaking at New York Entrepreneur Week on Thursday, November 19th on a panel titled "Connecting With and Selling to the Executive Suite" with other influential entrepreneurs within the retail and sales sectors. She states, "As a participant of New York Entrepreneur Week I will not only be giving back to the business world but also gaining insight from top business owners who've come to this event from around the world; this is invaluable to FEED and myself as a young business woman."

"Starting a social business in New York has been exciting and challenging; which is precisely the reason it's so important for us to partner and collaborate with the New York entrepreneurial and retail communities," said Lauren Bush. "Furthermore, being a part of Nolcha's Independent Retail Week is important to us as a small charitable company since we can celebrate our mission with supporting retailers, such as Plaza Too, who sell FEED products."

New York Entrepreneur Week and Independent Retail Week
Tuesday November 17th 2009. Including handbag preview by Chako and Jess
Rizzuti.
7pm - 9pm | Plaza Too | 571 Hudson Street.

New York Entrepreneur Week

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