Home / Knowledge / News / Fashion / British Fashion Council launches Eco Fashion Mentor Programme
British Fashion Council launches Eco Fashion Mentor Programme
17
Nov '09
The British Fashion Council announced the winners of a programme to develop eco fashion businesses as part of its ethical fashion initiative estethica. Six designer businesses have been selected to receive 1:1 expert support from one of three industry mentors: Brand Consultants Susanne Tide-Frater, Yasmin Sewell and Buying Consultant Bev Malik.

The three mentors will take an active part in brand development, offering advice and support throughout the season, as well as helping with editing and display at LFW and at the dedicated estethica press and buyers day. This initiative is supported by the London Development Agency and aims to increase opportunities for ethical designers competing in the mainstream.

The designers selected include Ada Zanditon, Christopher Raeburn, Goodone, Minna, Nina Dolcetti and The North Circular.

Bev Malik commented, “I am delighted to contribute to delivering a 360-degree support to estethica's mentoring scheme in its aim to evolve ethical fashion stars in London”.

The estethica press day was chosen to launch this new initiative as its concept came from working with Yasmin Sewell to edit the collections to present to mainstream and ethical media for the first time in April 2009. Yasmin has once again supported the press day today through helping the 21 designers showcase the collections to highlight the strengths of each business.

The British Fashion Council founded estethica, sponsored by Monsoon, four years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. All estethica designers adhere to at least one of the principles of fair-trade, organic and recycled and are selected for both their ethical credentials and design excellence. It is co-curated by Anna Orsini, Head of UK and International Markets at the British Fashion Council, Orsola de Castro and Filippo Ricci of the label 'From Somewhere'.

Orsola de Castro said "The press day is a great opportunity to give the estethica labels another chance to be seen by the UK press at a time when the public is becoming consistently more knowledgeable and interested in eco-fashion. The mentors' expert eyes and retail point of view will bring an added dimension to our designers."

Chief Executive (joint) of the British Fashion Council,Caroline Rush, commented “estethica was established to showcase collections of progressive designers working in ethical fashion. Introducing this expert mentoring scheme is very important to the British Fashion Council and we strongly believe that it will assist these businesses to strengthen their collections to compete in the mainstream.”

All estethica designers adhere to at least one of the three estethica principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence.

estethica sponsor, Monsoon, is a founder member of the Ethical Trading Initiative and the importance of fair-trade and ethical fashion has been integral to its business heritage. It is proud to share its ethical journey with the young designers who represent the future of eco-fashion.

British Fashion Council


Must ReadView All

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Courtesy: Fast Retailing

Apparel/Garments | On 15th Oct 2018

Fast Retailing operating profit soars 33.9% in FY18

Fast Retailing has achieved a record performance in the twelve months ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search