Home / Knowledge / News / Fashion / Rugged Shark makes strategic sense for SG Footwear
Rugged Shark makes strategic sense for SG Footwear
18
Nov '09
Gordon Brothers Brands, a leader in the acquisition, licensing and sale of retail and consumer products brands, announced the sale of the Rugged Shark brand to SG Footwear of Hackensack, New Jersey.

"We have worked hard to preserve and nurture the rich tradition of Rugged Shark," stated Stephen Miller, President of Gordon Brothers Brands. "As an established brand among boating, fishing and water sports enthusiasts, it has the potential to expand into many other categories. We look forward to watching SG Footwear take the brand to the next level."

Rugged Shark, which built its name on bringing comfort to boating shoes, was the first manufacturer to receive the American Podiatric Medical Association Seal of Acceptance. The Shark Aquaire(TM) system expels water allowing the footbed to dry quickly and the Shark Grip(TM) is a non-marking, non-slip bottom with rubber traction grids. In addition, various insole technologies are used with breathable, anti-bacterial and moisture absorbing features.

With signature celebrity programs, proprietary functional technology and leading styles, Rugged Shark is uniquely positioned for success in the fishing and marine industry which generates in excess of $90 billion in annual sales, as well as sporting goods and other outdoor retailers. SG Footwear's short term goals include expansion into department stores and footwear specialty retailers with a focus on lifestyle positioning of the brand.

"We are excited about the acquisition of Rugged Shark, which adds tremendous equity to our stable of brands with expansion into new channels of distribution," stated Bernard Leifer, President and CEO of SG Footwear. "As the premier authentic fishing and marine footwear brand, Rugged Shark makes strategic sense for SG Footwear which is well positioned to leverage the brand's heritage and future potential."

Established in 1896, SG Footwear markets a full range of footwear products and is a leader in licensed character and branded footwear. The company dominates a number of key footwear categories and consumer demographics across North America, Europe, Asia, Latin America and the Middle East.

Natick, MA-based NorthStar Management Partners facilitated the sale between Gordon Brothers Brands and SG Footwear. NorthStar helps both distressed and healthy companies with a range of services focused on improving performance, redeploying assets and building overall corporate value including the marketing, acquisition and development of consumer brands and other forms of intellectual property.

"We were honored to assist in transitioning the Rugged Shark brand from Gordon Brothers Brands to SG Footwear," said Michael Fine, Director of Retail and Consumer Products Group at NorthStar Management Partners. "It proved to be a smooth and seamless transaction."

Gordon Brothers Brands


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

New Pakistani federation to fight for workers' rights

Textiles | On 26th Sep 2018

New Pakistani federation to fight for workers' rights

The various unions in Pakistan’s textile and garment industry...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search