Mango & JCP make largest rollout of fast fashion concept

02 Dec '09

4 min read

The MNG by Mango brand will be showcased in a compelling, unique store environment that will encompass approximately 1,000 square feet in JCPenney stores, and will anchor a new contemporary merchandise area located in the center core of the women's apparel department, which is JCPenney's top-performing division. This new contemporary area will also feature other leading JCPenney private and exclusive brands, including she said, Bisou Bisou, I Heart Ronson and ALLEN B, and will be on the floor adjacent to Sephora inside JCPenney. JCPenney will market the MNG by Mango brand aggressively through its integrated marketing campaigns, including online, digital, television, direct mail and preprint. MNG by Mango will also be part of JCPenney's promotional merchandise cadence.

“MNG by Mango brings a European runway aesthetic with mass appeal to JCPenney through a unique partnership that capitalizes on the strengths of each of our businesses to deliver clear benefits,” said Liz Sweney, executive vice president and general merchandise manager of women's apparel at JCPenney. “MNG by Mango will resonate strongly with our fastest-growing customer segments, as well as with the younger customers who we have attracted through the major enhancements we have made in our contemporary assortment. We look forward to working with the exceptionally talented team at Mango and to bring their extraordinary brand to our customers.”

J. C. Penney Company Inc

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