Home / Knowledge / News / Fashion / Outdoor brand expands presence at renowned festival
Outdoor brand expands presence at renowned festival
Dec '09
The Timberland Company announced that it will continue its role as the Official Footwear and Outerwear Sponsor of the Sundance Film Festival, taking place from January 21 - 31, 2010 in Park City; Salt Lake City; Ogden; and Sundance, Utah. Building upon its 2009 presence, Timberland will launch a new consumer activation space and exclusively provide footwear and jackets for Festival filmmakers and the programming team. Additionally, the brand will outfit over 2,000 Festival staff and volunteers in Timberland gloves.

"The warm welcome into the Sundance family that Timberland received last year was overwhelming," said Theresa Palermo, Senior Director of North American Marketing. "We are thrilled to return to bring the Timberland story - steeped in a tradition of premium craftsmanship and environmental preservation - directly to consumers and festival-goers."

Enhancing the Official Sponsorship for 2010 will be Timberland's presence in a new consumer-facing Festival sponsor area on Heber Avenue, located in the "Lower Main" stretch of downtown Park City. This area will provide a hands-on, interactive experience for consumers to see, touch and learn about the Timberland story and the brand's newest - and even upcoming - products, including a sneak-peak at the brand's Fall 2010 Earthkeepers(TM) footwear line.

Similar to its 2009 activation, the Timberland / Sundance Film Festival partnership will be visible throughout the Festival, as it will supply the exclusive and coveted, co-branded Timberland / 2010 Sundance Film Festival jackets to over 300 filmmakers as well as the Festival's programming team. In addition, Timberland will also provide these same VIPs with premium footwear, including their popular Earthkeepers(TM) boots, which are made with recycled materials.

Timberland will continue to be a partner in the Festival's green efforts, encouraging the use of public transportation and walking for Festival attendees, to alleviate road congestion and smog emissions in Park City. For information on Timberland's Earthkeeper Heroes program and to learn more about the company's longstanding commitment to preserving the environment.

Timberland Company

Must ReadView All

Courtesy: Mikes Photos from Pexels

Apparel/Garments | On 17th Oct 2018

Bangladesh garment exports swell 14.66% in Q1 FY19

Readymade garment exports from Bangladesh increased by 14.66 per cent ...

Courtesy: WTO

Textiles | On 17th Oct 2018

WTO rejects Panama claim for $210-mn sanctions on Columbia

A World Trade Organisation (WTO) panel recently rejected Panama’s...

India ranks 147th in Oxfam world inequality index

Textiles | On 17th Oct 2018

India ranks 147th in Oxfam world inequality index

India has been ranked 147th among 157 countries in a new worldwide...

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search