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PRET A PORTER PARIS is setting tone for A/W 2010-11
Dec '09
From 23rd to 26th January, Hall 7 Hall of Porte de Versailles, PRET A PORTER PARIS is setting the tone for Autumn-Winter 2010-2011. For 4 days, you are submerged in the trends that will thrill this new decade.

Always in motion, PRET A PORTER PARIS continues to metamorphose to allow visitors capture the spirit of the times. With Philippe Blondez, the new artistic director, the space is redesigned, energized, and dramatized, and made clearer and more convivial. This new design goes hand in hand with new services. On our website you can immediately prepare your visit by targeting brands, themes or trends.

You may also make an appointment with a personal shopper for a made-to-measure program. After the show, on the website, you can find a virtual cloakroom of the small brands that are rising, as well a best-of from the major labels. This allows you to refine and strengthen your choice. Always more cutting-edge, PRET A PORTER PARIS presents the leading trendsetters. At her trends forum, Explosion de modes, Alexandra Senes decrypts the Parisienne 2.0, the woman who will be center-stage in the months to come, and who is at the same time techno, responsible and ultra-fashionable.

As for Nadège Winter, the trendsetter of the moment, she will be inaugurating a new rendezvous. Starting this year, each season a personality will set up her dressing room at Atmosphère's and allow us to discover her five favorite labels: a concrete tool to capture the desires of the most sharpest fashionistas. Always innovative, PRET A PORTER PARIS continues to develop bridges between the different territories of creation with its circuit of fashion, arts and culture. But it is also interested in other points of view. This season, the doors are opened to the general public through a very “web” operation. Live and online, but especially via images, films, words and photos, three bloggers allow all those who want to be connected to discover the show.

New at PAPP
The new clothes of PRET A PORTER PARIS
The news this season is that PAPP is having a makeover. PRET A PORTER PARIS intends to be in the spirit of the times, to be more concrete, richer, more "inspiring". The makeover this season for PAPP has been entrusted to Philippe Blondez. This multitalented hyperactive traveling between Paris and London is a graduate in fine arts from the Institut Saint Luc, Brussels. He is also the founder and editor-in-Chief of the magazine BIL O K, organizer of exhibitions and festivals, and creator of performances and books. And he has now cast his eye on the PAPP space.

Just like the salon itself, he is a personality who loves art as much as fashion, who mixes codes to bring out trends and points of strength. His objectives are to dramatize the space, make it more concrete, richer, and more inspiring. To bring his ideas to life, he has commissioned amazingly sharp talents such as LovisaBurfitt, a Swedish Illustrator living in France who interprets the trends with her own personal and girly style.

Developing the theme of this edition, "Les Parisiennes 2.0.", Philippe Blondez has energized the areas with graphical elements, but also simplified the visit through practical tools. We follow its crosscutting paths.

For more details Click here.

Pret A Porter Paris

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