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Sophie Choudry as Official Brand Ambassador of Madame
Dec '09
After having launched the Winter Icons, Madame seems to be buzzing with one news after the other.

Madame announces the way forward by bringing new endorsement involving the Former MTV VJ, singer and Bollywood actress Sophie Choudry as the official Brand Ambassador of Madame.

The ravishing Diva will sizzle in MADAME merchandise and will be featured in the upcoming promotions and campaigns; she will also be involved in various philanthropic activities on of the brand.

Announcing the new tie-up, Mr. Bipan Jain, MD - Madame says, " I could not be more proud to welcome Sophie into the Team Madame. Madame stands for superb quality, innovation and international styling, which resonate with Sophie's suave and charismatic personality."

Sophie has all those dimensions that have an instant connect with our target group. Sophie's sense of fashion reflects the aspirations of millions of young females. Sophie is an obvious choice to endorse because of her multi-faceted persona. We share the same philososphy and so boast of our wardrobe which can dress a woman five times a day.” Mr Jain further stated that the decision to tie up with Sophie is in keeping with Madame's promise to keep ahead of its competitors in every sphere of styling.

“Sophie has consistently been a style icon. Her image attributes resonate perfectly with our brand attributes,” Mr Jain said. Expressing her elation at the association, Sophie said, “I am delighted to associate with Madame as it is a brand that has constantly revolutionized the concept of design. Madame is a brand that stands for un-matched innovation, style and quality. It is a brand that has redefined women's fashion in India and it's a great privilege for me to partner with Madame.”

Sophie Chowdhry said Madame is driven by the vision of creating a mega-brand offering the most contemporary fashion to youth at accessible prices. “Madame is the brand for women who look for impeccable attire that is in sync with the latest fashion. It is today a leading women's wear brand that understands, anticipates and reaches out to existing and emerging fashion needs and offers a stylish range of garments tailored to work, leisure and party occasions.

With multiple categories such as shirts, trousers, cargos and T-shirts, denims, outerwear, suits and accessories, it is a complete and vibrant wardrobe brand,” Sophie added. Madame is present in more than 45 cities including Delhi-NCR, Mumbai, Ludhiana, Indore, Jaipur, Jallandar, Jammu, Kanpur, Lucknow, Dehra Dun, Ahmedabad, Patiala, Rohtak, Hyderabad, Surat and Silliguri to name a few.


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