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Vadodara designer brings Patola saris on ramp
Dec '09
Patola saris, which are usually patronized by the rich and famous class of the society and are exclusively manufactured in Patan as per the traditional weaving techniques, since last 800 years, are now on a ramp. For the first time in the history of these traditional saris, models scorched the ramp draping these beautiful creations.

Ms. Hetal Salvi, a fashion designer from Vadodara brought this sari on a ramp. She is trying to keep the diminishing art of weaving Patola saris alive and intends to take them to the centre stage of national fashion. Ms. Salvi belongs to a family of Patan that has been engaged in weaving Patola saris over the last three generations.

The key objective behind bringing Patola sari on ramp is to attract young generation towards it, as it is still limited to the rich and high-class of the society due to its high rates ranging from Rs 150,000-200,000. But, now efforts are being taken to lower down these prices in a bid to make the product affordable for the young class.

Pertaining to these efforts, showcasing Patola sari in a fashion show is the first step, for which Ms. Hetal has been putting in efforts since the last one year. The Patola weavers are now using new designs on traditional products. Around 10 to 15 traditional designs and colour combinations are already in existence and the weavers are trying to come up with more combinations.

Fibre2fashion News Desk - India

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