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Heidi Klum to launch Lavish & Loved maternity lines
07 Jan '10
2 min read
Over the years, supermodel Heidi Klum has walked miles of red carpet, usually in six-inch heels, often wearing very little, sometimes wearing giant wings. Add to that seven seasons of Project Runway, plus four kids, equals one very busy schedule. But there is no stopping this supermom. Heidi has just announced her collaboration with A Pea in the Pod and Motherhood Maternity to create two new maternity lines: LAVISH BY HEIDI KLUM for A Pea in the Pod, and LOVED BY HEIDI KLUM for Motherhood, both arriving in stores and online on February 12, 2010.
"I chose to call my collection for A Pea in the Pod Lavish because there is no grander name to express everything you want to give yourself and the child growing within you," said Heidi Klum. "For Motherhood Maternity, Loved is a celebration of new life and the love around you and your baby. I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. They are all about making you feel beautiful; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body. It's an exciting journey."
"Heidi brings with her a tremendous amount of creative energy," said Rebecca Matthias, President and Chief Creative Officer of A Pea in the Pod and Motherhood Maternity. "She lives and breathes fashion. Heidi's experience and stunning beauty add a new dimension to our brands. We were thrilled to have Heidi as a client through each of her beautiful pregnancies, so we are especially excited to continue our relationship with her in this design collaboration."
These two collections highlight Heidi's versatility as a designer. First deliveries of LAVISH BY HEIDI KLUM include 15 pieces which feature iconic style and detailed construction; a seamless fit with A Pea in the Pod's sophistication. First deliveries of LOVED BY HEIDI KLUM include 14 pieces that present comfort, playfulness, and supermodel style at the welcoming Motherhood price point.
"I chose to call my collection for A Pea in the Pod Lavish because there is no grander name to express everything you want to give yourself and the child growing within you," said Heidi Klum. "For Motherhood Maternity, Loved is a celebration of new life and the love around you and your baby. I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. They are all about making you feel beautiful; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body. It's an exciting journey."
"Heidi brings with her a tremendous amount of creative energy," said Rebecca Matthias, President and Chief Creative Officer of A Pea in the Pod and Motherhood Maternity. "She lives and breathes fashion. Heidi's experience and stunning beauty add a new dimension to our brands. We were thrilled to have Heidi as a client through each of her beautiful pregnancies, so we are especially excited to continue our relationship with her in this design collaboration."
These two collections highlight Heidi's versatility as a designer. First deliveries of LAVISH BY HEIDI KLUM include 15 pieces which feature iconic style and detailed construction; a seamless fit with A Pea in the Pod's sophistication. First deliveries of LOVED BY HEIDI KLUM include 14 pieces that present comfort, playfulness, and supermodel style at the welcoming Motherhood price point.
Motherhood Maternity
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