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FUQI to market 'Pleasant Goat and Big Big Wolf' jewelry

Jan '10
FUQI International, Inc. is pleased to announce that the Company has recently launched a new product campaign promoting a series of gold jewelry products based on the popular Chinese animated cartoon figures, "Pleasant Goat and Big Big Wolf." FUQI is the first jewelry company in China to obtain the exclusive rights to commercialize, manufacture, distribute, market and sell "Pleasant Goat and Big Big Wolf" jewelry products in mainland China.

The Company signed an exclusive two year partnership agreement with a subsidiary of Infoport Management, which owns the licensing distribution rights to the "Pleasant Goat and Big Big Wolf" animated series. Under the agreement terms which expire at end of January 2012, FUQI will exclusively manufacture, distribute, market and sell in mainland China new jewelry products such as precious metal coins, bracelets, pendants and rings based on these animated cartoon characters.

"We are delighted and honored to be the first and only Chinese jewelry company in China to have the exclusive rights to design and produce various jewelry products using these well known Chinese animated characters," said Mr. Yu Kwai Chong, Chairman and CEO of FUQI International. "We believe this new partnership uniquely distinguishes us from our competition and enhances the strength of our brand. Most importantly, it allows us to attract new customers in our Beijing and Shanghai-based retail locations as well as gain new accounts in our wholesale channel. The Pleasant Goat and Big Big Wolf cartoon figures are pop icons in China and we expect this series of products to be welcomed by kids and a younger audience. The timing of this new product launch is also ideal for FUQI as we make efforts to leverage the peak retail season to capture sales of this new product line and benefit our brand on both wholesale and retail levels. We believe that a successful roll out of our animated product series can lead to potential development of other exclusive agreements with other popular characters."

"We are truly excited about the launch of this project and plan to introduce additional phases of our new product series in the future, allowing us to further establish ourselves in the juvenile market. We believe that the "Pleasant Goat and Big Big Wolf" products will be as popular as our Lunar New Year Tiger figures," commented Senior Project manager, Mr. Xu Zhu. "Our plan is to sell these new products in our retail outlets in Tier 1 cities, such as Shanghai and Beijing, and utilize authorized dealers in our distribution business to better control our product distribution channels in other cities around China. We have received many requests and orders from regional and local Chinese jewelry distributors to become authorized regional distributors for this new line of products, which can eventually lead to additional sales opportunities for our broader portfolio of jewelry products in the future."

FUQI International Inc

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