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'A Nomadic Nature' - gentleman's real wardrobe for S/S season
Jan '10
A warm breeze resonates with the rhythmic sound of ocean waves, lifting the spirit to distant continents. Colours formed from nature's palette of ivory, mauve, grape, sand, sage and stone, are in gently shaded tones as though softened by the distance.

Tropical sentiments filtered with rigour are the inspirational theme for Ermenegildo Zegna's Spring Summer collection. Caetano Veloso's music and voice at once come to mind as well as the neo-primitive and yet sophisticated architectural masterpieces in Punta del Este or the new cult hotels in Rio.

The collection captures the realism and vitality of living with and near to nature, with all its opulent purity. This is transformed into a lesson in adaptability through elegant fabrics and silhouettes, conveyed in both the sophisticated sartorial and chic casual wear collections.

An easy and yet stylishly relaxed approach is revealed, with formal two or three piece tailoring, some with comfortably slim double-breasted jackets and soft trousers. Casual and essential shorter jackets are coupled with slimmer trousers. Light and drifting overcoats, and washed Napa blousons create a sportier and uninhibited style. Unusual versions of cardigans, often slightly oversized, a mock and yet a most comfortable version of a coat, edge cut with suede inlays.

Crossover Fabric
Linen, silk and wool, the three purest of summer's natural fibres, rediscover their essence as the core of a gentleman's real wardrobe. Summer blends from the Lanificio Zegna are worked into new 'Crossover' fabrics giving a light and transparent allusion to Prince of Wales and Madras patterns. 'Crossover Fabric' is an unprecedented summer fabric, weighing only 120 grams a square metre. 15 micron superfine wool (1 micron = a thousandth of a millimetre), silk of a 600 thread count and cool linen are artfully blended, creating an unprecedented fine fabric with an impeccable appearance.

The unique combination of the finest natural fibres creates a high performing lightweight, breathable, sumptuously soft fabric, that is crease resistant and ideal for summer suiting.

Cool Effect
Outfits that although enticing with nonchalant ease, are skilfully created with thought out lines and pure cuts. Cool Effect', the latest cutting edge innovation from the Lanificio Ermenegildo Zegna, is the first fabric to offer protection against the heat produced by direct natural sunlight.

The classic 'High Performance' woollen Zegna fabric is given an exclusive finishing & dyeing, which enables dark fabrics to replicate the properties of white fabrics, reflecting 80% of direct sunlight, where they would normally only reflect 20%. This cooling effect lowers the perceived body temperature by 10°C: for example, if the outside temperature is 40°C, the body only feels 30°C.

'Cool Effect' suiting fabrics are woven from pure Australian wool, at 17 microns diameter (1 micron = a thousandth of a millimetre), and weighs 200 grams per metre. Offered in a blue, grey or brown palette, with a choice of block colours, self stripes, window pane checks, micro weaves and pinstripes. The silhouette is easy, with a stylishly relaxed approach for soft yet formal summer tailoring.

Ermenegildo Zegna

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