Home / Knowledge / News / Fashion / Sexy Britney Spears to remain rock for Candie's & Kohl's

Sexy Britney Spears to remain rock for Candie's & Kohl's

20
Jan '10
Iconix Brand Group, Inc. announced it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."

Details on the spring 2010 Candie's only at Kohl's marketing campaign will released next month.

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."

Britney Spears recently wrapped her world tour, "The Circus Starring Britney Spears", which Candie's and Kohl's were associate sponsors. "The Circus Starring Britney Spears" tour started in Britney's home state of Louisiana in March 2009 and was the # 4 highest grossing tour of the year bringing in a total of $83 million.

Iconix Brand Group Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jul 2019

World cotton trade and stocks higher in 2019-20: USDA

Global cotton trade in 2019-20 is forecast at 44.2 million bales, 7.5 ...

Pic: PR Newswire

Textiles | On 23rd Jul 2019

APPG for sustainable clothing, textiles launched in UK

An All Party Parliamentary Group (APPG) has been formed by British...

Pic: ACIMIT

Textiles | On 23rd Jul 2019

Italian textile machine manufacturers find success at ITMA

The 18th edition of ITMA, the global textile machinery tradefair...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search